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RELATIONSHIP COMMITMENT, RELATIONAL EQUITY AND COMPANY IMAGE IN CUSTOMER LOYALTY DEVELOPMENT

JASMINA DLAČIĆ
VESNA ŽABKAR

Puni tekst: engleski, pdf (493 KB) str. 503-524 preuzimanja: 1.843* citiraj
APA 6th Edition
DLAČIĆ, J. i ŽABKAR, V. (2012). RELATIONSHIP COMMITMENT, RELATIONAL EQUITY AND COMPANY IMAGE IN CUSTOMER LOYALTY DEVELOPMENT. Economic research - Ekonomska istraživanja, 25 (2), 503-524. Preuzeto s https://hrcak.srce.hr/86649
MLA 8th Edition
DLAČIĆ, JASMINA i VESNA ŽABKAR. "RELATIONSHIP COMMITMENT, RELATIONAL EQUITY AND COMPANY IMAGE IN CUSTOMER LOYALTY DEVELOPMENT." Economic research - Ekonomska istraživanja, vol. 25, br. 2, 2012, str. 503-524. https://hrcak.srce.hr/86649. Citirano 22.10.2019.
Chicago 17th Edition
DLAČIĆ, JASMINA i VESNA ŽABKAR. "RELATIONSHIP COMMITMENT, RELATIONAL EQUITY AND COMPANY IMAGE IN CUSTOMER LOYALTY DEVELOPMENT." Economic research - Ekonomska istraživanja 25, br. 2 (2012): 503-524. https://hrcak.srce.hr/86649
Harvard
DLAČIĆ, J., i ŽABKAR, V. (2012). 'RELATIONSHIP COMMITMENT, RELATIONAL EQUITY AND COMPANY IMAGE IN CUSTOMER LOYALTY DEVELOPMENT', Economic research - Ekonomska istraživanja, 25(2), str. 503-524. Preuzeto s: https://hrcak.srce.hr/86649 (Datum pristupa: 22.10.2019.)
Vancouver
DLAČIĆ J, ŽABKAR V. RELATIONSHIP COMMITMENT, RELATIONAL EQUITY AND COMPANY IMAGE IN CUSTOMER LOYALTY DEVELOPMENT. Economic research - Ekonomska istraživanja [Internet]. 2012 [pristupljeno 22.10.2019.];25(2):503-524. Dostupno na: https://hrcak.srce.hr/86649
IEEE
J. DLAČIĆ i V. ŽABKAR, "RELATIONSHIP COMMITMENT, RELATIONAL EQUITY AND COMPANY IMAGE IN CUSTOMER LOYALTY DEVELOPMENT", Economic research - Ekonomska istraživanja, vol.25, br. 2, str. 503-524, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/86649. [Citirano: 22.10.2019.]

Sažetak
This paper explores the relationship
between customer loyalty and its
seldom researched antecedents:
relationship commitment,
relational equity and company image. The
proposed conceptual model is tested with
data gained from customers of mobile
telephone operators. The results show that
relationship commitment and relational
equity have a statistically significant
positive influence on customer loyalty. In
addition, the results of hierarchical multiple
regression analysis reveal that the number
of different mobile operators a person uses
is not related to customer loyalty when
relationship commitment, relational equity
and company image are included in the
model. Drawing on the results, the paper
offers implications for managing customer
loyalty.

Ključne riječi
customer loyalty; relationship commitment; relational equity; company image; telecommunications

Hrčak ID: 86649

URI
https://hrcak.srce.hr/86649

[hrvatski]

Posjeta: 2.248 *