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Original scientific paper
https://doi.org/10.2498/cit.1002096

Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy

Kruno Golubić   ORCID icon orcid.org/0000-0003-4371-1139 ; University Computing Centre (Srce), University of Zagreb, Croatia
Jadranka Lasić-Lazić   ORCID icon orcid.org/0000-0003-1075-9929 ; Faculty of Humanities and Social Sciences, University of Zagreb, Croatia

Fulltext: english, PDF (579 KB) pages 189-194 downloads: 352* cite
APA 6th Edition
Golubić, K. & Lasić-Lazić, J. (2012). Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy. Journal of computing and information technology, 20 (3), 189-194. https://doi.org/10.2498/cit.1002096
MLA 8th Edition
Golubić, Kruno and Jadranka Lasić-Lazić. "Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy." Journal of computing and information technology, vol. 20, no. 3, 2012, pp. 189-194. https://doi.org/10.2498/cit.1002096. Accessed 8 Apr. 2020.
Chicago 17th Edition
Golubić, Kruno and Jadranka Lasić-Lazić. "Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy." Journal of computing and information technology 20, no. 3 (2012): 189-194. https://doi.org/10.2498/cit.1002096
Harvard
Golubić, K., and Lasić-Lazić, J. (2012). 'Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy', Journal of computing and information technology, 20(3), pp. 189-194. https://doi.org/10.2498/cit.1002096
Vancouver
Golubić K, Lasić-Lazić J. Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy. Journal of computing and information technology [Internet]. 2012 [cited 2020 April 08];20(3):189-194. https://doi.org/10.2498/cit.1002096
IEEE
K. Golubić and J. Lasić-Lazić, "Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy", Journal of computing and information technology, vol.20, no. 3, pp. 189-194, 2012. [Online]. https://doi.org/10.2498/cit.1002096

Abstracts
The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.

Keywords
survey; presence on social networks; higher education institutions; communication strategy

Hrčak ID: 89161

URI
https://hrcak.srce.hr/89161

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