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Prethodno priopćenje
https://doi.org/10.7225/toms.v01.n02.007

Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports

Senka Šekularac-Ivošević   ORCID icon orcid.org/0000-0001-9748-6948 ; University of Montenegro, Faculty of Maritime Studies, Dobrota 36, 85 330 Kotor,
Sanja Bauk   ORCID icon orcid.org/0000-0003-2882-1321 ; University of Montenegro, Faculty of Maritime Studies, Dobrota 36, 85 330 Kotor,

Puni tekst: engleski, pdf (307 KB) str. 109-116 preuzimanja: 1.759* citiraj
APA 6th Edition
Šekularac-Ivošević, S. i Bauk, S. (2012). Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports. Transactions on Maritime Science, 01 (02), 109-116. https://doi.org/10.7225/toms.v01.n02.007
MLA 8th Edition
Šekularac-Ivošević, Senka i Sanja Bauk. "Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports." Transactions on Maritime Science, vol. 01, br. 02, 2012, str. 109-116. https://doi.org/10.7225/toms.v01.n02.007. Citirano 20.01.2020.
Chicago 17th Edition
Šekularac-Ivošević, Senka i Sanja Bauk. "Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports." Transactions on Maritime Science 01, br. 02 (2012): 109-116. https://doi.org/10.7225/toms.v01.n02.007
Harvard
Šekularac-Ivošević, S., i Bauk, S. (2012). 'Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports', Transactions on Maritime Science, 01(02), str. 109-116. https://doi.org/10.7225/toms.v01.n02.007
Vancouver
Šekularac-Ivošević S, Bauk S. Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports. Transactions on Maritime Science [Internet]. 2012 [pristupljeno 20.01.2020.];01(02):109-116. https://doi.org/10.7225/toms.v01.n02.007
IEEE
S. Šekularac-Ivošević i S. Bauk, "Quantitative and Qualitative Basis of Customer Relationship Management Concept Development in the Adriatic Ports", Transactions on Maritime Science, vol.01, br. 02, str. 109-116, 2012. [Online]. https://doi.org/10.7225/toms.v01.n02.007

Sažetak
Quantitative-qualitative analyses of the marketing aspects
of operation of the ports of Bar, Ploče and Rijeka as extremely
competitively positioned on the common target market are
considered in this paper. Therefore, market investigations have
been carried out and users’ preferences have been established,
an overview of the conditions has been made on the basis of
which the actual positions of ports have been determined and
represented by perception maps, while on the basis of Markov
model a forecast has been made for consumer commitment in
the following three time intervals, each of them one year long. The
numerical results gained, as well as comments in the marketing
sense, should contribute to creating a base of knowledge about
target users, so as to support the development of CRM (Customer
Relationship Management) concept in the ports analysed.

Ključne riječi
Marketing of maritime ports; Quantitative-qualitative analysis; Markov model; CRM concept

Hrčak ID: 89215

URI
https://hrcak.srce.hr/89215

Posjeta: 1.961 *