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Croatian Operational Research Review, Vol. 2 No. 1, 2011.

Izvorni znanstveni članak

MULTICRITERIA METHODS IN PERFORMING COMPANIES’ RESULTS USING ELECTRONIC RECRUITING, CORPORATE COMMUNICATION AND FINANCIAL RATIOS

Ivana Bilić   ORCID icon orcid.org/0000-0002-9617-6611 ; Faculty of Economics Split, University of Split, Split, Croatia
Branka Marasović   ORCID icon orcid.org/0000-0002-3725-3939 ; Faculty of Economics Split, University of Split, Split, Croatia
Ivana Tadić   ORCID icon orcid.org/0000-0002-2001-8510 ; Faculty of Economics Split, University of Split, Split, Croatia

Puni tekst: engleski, pdf (241 KB) str. 208-218 preuzimanja: 463* citiraj
APA 6th Edition
Bilić, I., Marasović, B. i Tadić, I. (2011). MULTICRITERIA METHODS IN PERFORMING COMPANIES’ RESULTS USING ELECTRONIC RECRUITING, CORPORATE COMMUNICATION AND FINANCIAL RATIOS. Croatian Operational Research Review, 2 (1), 208-218. Preuzeto s https://hrcak.srce.hr/96664
MLA 8th Edition
Bilić, Ivana, et al. "MULTICRITERIA METHODS IN PERFORMING COMPANIES’ RESULTS USING ELECTRONIC RECRUITING, CORPORATE COMMUNICATION AND FINANCIAL RATIOS." Croatian Operational Research Review, vol. 2, br. 1, 2011, str. 208-218. https://hrcak.srce.hr/96664. Citirano 27.05.2019.
Chicago 17th Edition
Bilić, Ivana, Branka Marasović i Ivana Tadić. "MULTICRITERIA METHODS IN PERFORMING COMPANIES’ RESULTS USING ELECTRONIC RECRUITING, CORPORATE COMMUNICATION AND FINANCIAL RATIOS." Croatian Operational Research Review 2, br. 1 (2011): 208-218. https://hrcak.srce.hr/96664
Harvard
Bilić, I., Marasović, B., i Tadić, I. (2011). 'MULTICRITERIA METHODS IN PERFORMING COMPANIES’ RESULTS USING ELECTRONIC RECRUITING, CORPORATE COMMUNICATION AND FINANCIAL RATIOS', Croatian Operational Research Review, 2(1), str. 208-218. Preuzeto s: https://hrcak.srce.hr/96664 (Datum pristupa: 27.05.2019.)
Vancouver
Bilić I, Marasović B, Tadić I. MULTICRITERIA METHODS IN PERFORMING COMPANIES’ RESULTS USING ELECTRONIC RECRUITING, CORPORATE COMMUNICATION AND FINANCIAL RATIOS. Croatian Operational Research Review [Internet]. 2011 [pristupljeno 27.05.2019.];2(1):208-218. Dostupno na: https://hrcak.srce.hr/96664
IEEE
I. Bilić, B. Marasović i I. Tadić, "MULTICRITERIA METHODS IN PERFORMING COMPANIES’ RESULTS USING ELECTRONIC RECRUITING, CORPORATE COMMUNICATION AND FINANCIAL RATIOS", Croatian Operational Research Review, vol.2, br. 1, str. 208-218, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/96664. [Citirano: 27.05.2019.]

Sažetak
Human resources represent one of the most important companies’ resources responsible in creation of companies’ competitive advantage. In search for the most valuable resources, companies use different
methods. Lately, one of the growing methods is electronic recruiting, not only as a recruitment tool, but also as a mean of external communication. Additionally, in the process of corporate communication, companies nowadays use the electronic corporate communication as the easiest, the cheapest and the simplest form of
business communication. The aim of this paper is to investigate relationship between three groups of different criteria; including main
characteristics of performed electronic recruiting, corporate communication and selected financial performances. Selected companies were ranked separately by each group of criteria by usage of multicriteria decision making method PROMETHEE II. The main idea is to research whether companies which are the highest performers by certain group of criteria obtain the similar results regarding other group of criteria or performing results.

Ključne riječi
electronic recruiting; corporate communication; multicriteria decision making; PROMETHEE II

Hrčak ID: 96664

URI
https://hrcak.srce.hr/96664

Posjeta: 629 *