Acta turistica, Vol. 24 No. 1, 2012.
Prethodno priopćenje
NEW TECHNOLOGIES AND INFORMATION MANAGEMENT IN THE HOSPITALITY INDUSTRY: ANALYSIS BETWEEN UPSCALE HOTELS IN ITALY AND CROATIA
Maja Šerić
; International Economic Institute of Valencia, Spain
Irene Gil Saura
; nternational Economic Institute of Valencia, Spain
Sažetak
The adoption of new technologies and information management continuously provide opportunities for differentiation within the service industry in general and the hotel context in particular. Advancements in Information and Communication Technology (ICT) have positively contributed to the hospitality industry. Moreover, the supply of information about customers is an inevitable practice for service customization and encouragement of customer loyalty. The purpose of this study is to explore the implementation of new technologies and information management in the hotel context from both manager and consumer perspectives. It aims to observe whether there are differences in their use and perception between upscale hotels in Italy and Croatia.
Ključne riječi
Information and Communication Technology (ICT); information management; customer loyalty; upscale hotels; Italy; Croatia
Hrčak ID:
97057
URI
Datum izdavanja:
1.6.2012.
Posjeta: 3.160 *