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Original scientific paper

SILENT VOICE, IN THE MORNING IN AMERICA: THE 2011 ELECTION CAMPAIGN IN CROATIA

Suzana Kunac ; Av. Marina Držića 66 b, 10 000 Zagreb, Croatia
Dražen Lalić ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Martina Andrijević   ORCID icon orcid.org/0000-0003-3717-0903 ; Banjolska 7, 10 040 Zagreb, Croatia

Fulltext: croatian, pdf (129 KB) pages 75-97 downloads: 582* cite
APA 6th Edition
Kunac, S., Lalić, D. & Andrijević, M. (2013). Tihi glas, ujutro u Americi: izborna kampanja 2011. u Hrvatskoj. Politička misao, 50 (2), 75-97. Retrieved from https://hrcak.srce.hr/103955
MLA 8th Edition
Kunac, Suzana, et al. "Tihi glas, ujutro u Americi: izborna kampanja 2011. u Hrvatskoj." Politička misao, vol. 50, no. 2, 2013, pp. 75-97. https://hrcak.srce.hr/103955. Accessed 27 Jan. 2020.
Chicago 17th Edition
Kunac, Suzana, Dražen Lalić and Martina Andrijević. "Tihi glas, ujutro u Americi: izborna kampanja 2011. u Hrvatskoj." Politička misao 50, no. 2 (2013): 75-97. https://hrcak.srce.hr/103955
Harvard
Kunac, S., Lalić, D., and Andrijević, M. (2013). 'Tihi glas, ujutro u Americi: izborna kampanja 2011. u Hrvatskoj', Politička misao, 50(2), pp. 75-97. Available at: https://hrcak.srce.hr/103955 (Accessed 27 January 2020)
Vancouver
Kunac S, Lalić D, Andrijević M. Tihi glas, ujutro u Americi: izborna kampanja 2011. u Hrvatskoj. Politička misao [Internet]. 2013 [cited 2020 January 27];50(2):75-97. Available from: https://hrcak.srce.hr/103955
IEEE
S. Kunac, D. Lalić and M. Andrijević, "Tihi glas, ujutro u Americi: izborna kampanja 2011. u Hrvatskoj", Politička misao, vol.50, no. 2, pp. 75-97, 2013. [Online]. Available: https://hrcak.srce.hr/103955. [Accessed: 27 January 2020]

Abstracts
The paper presents results of the research into main messages of the 2011
parliamentary election campaign in Croatia. Contents analysis of television
adverts and billboards show that the campaign was defined more by utilitarian
marketing than by ambition to improve the democratic process and enhance
debate on important social issues. In interpreting the results, we use
the theoretical approach of Americanization, developed in the framework of
contemporary political communication. The research has shown that there has
been much more modernization in communication skills and technics used
during the campaign, and much less when it comes to political contents. The
paradox of this campaign was that it failed to focus on issues such as economic
crisis and the struggle against corruption, although there has been a
wide consensus that these were the main issues of political and social life at
the time of elections.

Keywords
election campaign; americanization; political marketing; HDZ; Kukuriku coalition

Hrčak ID: 103955

URI
https://hrcak.srce.hr/103955

[croatian]

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