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Cultural aspects of decision-making in online purchases

Natalija Guseva ; Vilnius Gediminas Technical University

Puni tekst: engleski, pdf (664 KB) str. 7-20 preuzimanja: 703* citiraj
APA 6th Edition
Guseva, N. (2013). Cultural aspects of decision-making in online purchases. Market-Tržište, 25 (1), 7-20. Preuzeto s https://hrcak.srce.hr/104088
MLA 8th Edition
Guseva, Natalija. "Cultural aspects of decision-making in online purchases." Market-Tržište, vol. 25, br. 1, 2013, str. 7-20. https://hrcak.srce.hr/104088. Citirano 02.12.2020.
Chicago 17th Edition
Guseva, Natalija. "Cultural aspects of decision-making in online purchases." Market-Tržište 25, br. 1 (2013): 7-20. https://hrcak.srce.hr/104088
Harvard
Guseva, N. (2013). 'Cultural aspects of decision-making in online purchases', Market-Tržište, 25(1), str. 7-20. Preuzeto s: https://hrcak.srce.hr/104088 (Datum pristupa: 02.12.2020.)
Vancouver
Guseva N. Cultural aspects of decision-making in online purchases. Market-Tržište [Internet]. 2013 [pristupljeno 02.12.2020.];25(1):7-20. Dostupno na: https://hrcak.srce.hr/104088
IEEE
N. Guseva, "Cultural aspects of decision-making in online purchases", Market-Tržište, vol.25, br. 1, str. 7-20, 2013. [Online]. Dostupno na: https://hrcak.srce.hr/104088. [Citirano: 02.12.2020.]

Sažetak
Empirical studies and e-commerce practice have shown that even in the context of globalization customers still need to feel associated by culture with the seller or the service provider. The aim of this paper is to identify and bring together the main cultural and psychological aspects that influence decision-making in e-purchases. Cultural adaptation has a great potential for improving the efficiency of communication with customers; thus, localization of the e-offer has a positive impact on the customer-seller dialogue. The results of the conducted research show the main cultural aspects, which have to be considered when adapting e-offers to Baltic (Latvia, Lithuania) and Russian markets.

Ključne riječi
cultural dimensions; decision-making; online purchases

Hrčak ID: 104088

URI
https://hrcak.srce.hr/104088

[hrvatski]

Posjeta: 1.228 *