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Development of market strategies of metallurgical enterrprises after restructuring of steel industry

B. Gajdzik ; The Silesian University of Technology, Faculty of Materials Science and Metallurgy, Katowice, Poland

Puni tekst: engleski, pdf (841 KB) str. 131-134 preuzimanja: 2.422* citiraj
APA 6th Edition
Gajdzik, B. (2014). Development of market strategies of metallurgical enterrprises after restructuring of steel industry. Metalurgija, 53 (1), 131-134. Preuzeto s https://hrcak.srce.hr/104394
MLA 8th Edition
Gajdzik, B.. "Development of market strategies of metallurgical enterrprises after restructuring of steel industry." Metalurgija, vol. 53, br. 1, 2014, str. 131-134. https://hrcak.srce.hr/104394. Citirano 01.04.2020.
Chicago 17th Edition
Gajdzik, B.. "Development of market strategies of metallurgical enterrprises after restructuring of steel industry." Metalurgija 53, br. 1 (2014): 131-134. https://hrcak.srce.hr/104394
Harvard
Gajdzik, B. (2014). 'Development of market strategies of metallurgical enterrprises after restructuring of steel industry', Metalurgija, 53(1), str. 131-134. Preuzeto s: https://hrcak.srce.hr/104394 (Datum pristupa: 01.04.2020.)
Vancouver
Gajdzik B. Development of market strategies of metallurgical enterrprises after restructuring of steel industry. Metalurgija [Internet]. 2014 [pristupljeno 01.04.2020.];53(1):131-134. Dostupno na: https://hrcak.srce.hr/104394
IEEE
B. Gajdzik, "Development of market strategies of metallurgical enterrprises after restructuring of steel industry", Metalurgija, vol.53, br. 1, str. 131-134, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/104394. [Citirano: 01.04.2020.]

Sažetak
Before metallurgical enterprises started implementation of marketing activities they had to go through restructuring processes which included all areas of their market activities. Privatised metallurgical enterprises after economic transformation gradually implemented marketing to their business activities. The article presents notions connected with development of marketing strategies from the period of last 20 years. The range of analysis includes categories corresponding with instruments of mix marketing (4P − product, price, place, promotion).

Ključne riječi
metallurgy; steelworks; enterprises; marketing strategy; restructuring process; metallurgical enterprises; steelworks

Hrčak ID: 104394

URI
https://hrcak.srce.hr/104394

Posjeta: 2.599 *