hrcak mascot   Srce   HID

Pregledni rad

Franchising in Croatia

Aleksandar Erceg ; Saponia d.d. Osijek
Ivana Čičić ; Faculty of Economics of University of Osijek

Puni tekst: hrvatski, pdf (339 KB) str. 323-335 preuzimanja: 4.964* citiraj
APA 6th Edition
Erceg, A. i Čičić, I. (2013). Franšizno poslovanje - stanje u Hrvatskoj. Ekonomski vjesnik, XXVI (1), 323-335. Preuzeto s https://hrcak.srce.hr/108227
MLA 8th Edition
Erceg, Aleksandar i Ivana Čičić. "Franšizno poslovanje - stanje u Hrvatskoj." Ekonomski vjesnik, vol. XXVI, br. 1, 2013, str. 323-335. https://hrcak.srce.hr/108227. Citirano 04.08.2020.
Chicago 17th Edition
Erceg, Aleksandar i Ivana Čičić. "Franšizno poslovanje - stanje u Hrvatskoj." Ekonomski vjesnik XXVI, br. 1 (2013): 323-335. https://hrcak.srce.hr/108227
Harvard
Erceg, A., i Čičić, I. (2013). 'Franšizno poslovanje - stanje u Hrvatskoj', Ekonomski vjesnik, XXVI(1), str. 323-335. Preuzeto s: https://hrcak.srce.hr/108227 (Datum pristupa: 04.08.2020.)
Vancouver
Erceg A, Čičić I. Franšizno poslovanje - stanje u Hrvatskoj. Ekonomski vjesnik [Internet]. 2013 [pristupljeno 04.08.2020.];XXVI(1):323-335. Dostupno na: https://hrcak.srce.hr/108227
IEEE
A. Erceg i I. Čičić, "Franšizno poslovanje - stanje u Hrvatskoj", Ekonomski vjesnik, vol.XXVI, br. 1, str. 323-335, 2013. [Online]. Dostupno na: https://hrcak.srce.hr/108227. [Citirano: 04.08.2020.]

Sažetak
Franchising is the practice where a company (franchisor) gives a licence to use its trade name (brand) and its business model (know-how) to a particular person or group (franchisee) who agrees to act in accordance with the terms and conditions of a franchise agreement. Many different types of franchise can be found in research and practice. There are two theories explaining the reasons for using franchising: agency theory and resource scarcity theory. Franchising has a major impact on the world economy. In Croatia, franchising
is in the early stage of development and there is a need to encourage businesses to expand this business model as a way of developing and expanding business (franchisor) or starting a new business (franchisee). This paper is divided in two parts. The first part deals with the franchising (definition, theoretical framework and franchising in Croatia), while the second part gives an example of a franchising business in Croatia.

Ključne riječi
franchising; business development and expansion; franchisors; franchisees; franchising in Croatia

Hrčak ID: 108227

URI
https://hrcak.srce.hr/108227

[hrvatski]

Posjeta: 6.147 *