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Croatian Operational Research Review, Vol.5 No.1 Ožujak 2014.

Izvorni znanstveni članak

A new approach to developing and optimizing organization strategy based on stochastic quantitative model of strategic performance

Marko Hell   ORCID icon orcid.org/0000-0003-1685-3561 ; University of Split, Split, Croatia
Dmitry Ershov ; Moscow Aviation Institute, Moscow, Russia

Puni tekst: engleski, pdf (311 KB) str. 67-80 preuzimanja: 319* citiraj
APA 6th Edition
Hell, M. i Ershov, D. (2014). A new approach to developing and optimizing organization strategy based on stochastic quantitative model of strategic performance. Croatian Operational Research Review, 5 (1), 67-80. Preuzeto s https://hrcak.srce.hr/120193
MLA 8th Edition
Hell, Marko i Dmitry Ershov. "A new approach to developing and optimizing organization strategy based on stochastic quantitative model of strategic performance." Croatian Operational Research Review, vol. 5, br. 1, 2014, str. 67-80. https://hrcak.srce.hr/120193. Citirano 23.09.2018.
Chicago 17th Edition
Hell, Marko i Dmitry Ershov. "A new approach to developing and optimizing organization strategy based on stochastic quantitative model of strategic performance." Croatian Operational Research Review 5, br. 1 (2014): 67-80. https://hrcak.srce.hr/120193
Harvard
Hell, M., i Ershov, D. (2014). 'A new approach to developing and optimizing organization strategy based on stochastic quantitative model of strategic performance', Croatian Operational Research Review, 5(1), str. 67-80. Preuzeto s: https://hrcak.srce.hr/120193 (Datum pristupa: 23.09.2018.)
Vancouver
Hell M, Ershov D. A new approach to developing and optimizing organization strategy based on stochastic quantitative model of strategic performance. Croatian Operational Research Review [Internet]. 31.03.2014. [pristupljeno 23.09.2018.];5(1):67-80. Dostupno na: https://hrcak.srce.hr/120193
IEEE
M. Hell i D. Ershov, "A new approach to developing and optimizing organization strategy based on stochastic quantitative model of strategic performance", Croatian Operational Research Review, vol.5, br. 1, str. 67-80, ožujak 2014. [Online]. Dostupno na: https://hrcak.srce.hr/120193. [Citirano: 23.09.2018.]

Sažetak
This paper presents a highly formalized approach to strategy formulation and optimization of strategic performance through proper resource allocation. A stochastic quantitative model of strategic performance (SQMSP) is used to evaluate the efficiency of the strategy developed. The SQMSP follows the theoretical notions of the balanced scorecard (BSC) and strategy map methodologies, initially developed by Kaplan and Norton. Parameters of the SQMSP are suggested to be random variables and be evaluated by experts who give two-point (optimistic and pessimistic values) and three-point (optimistic, most probable and pessimistic values) evaluations. The Monte-Carlo method is used to simulate strategic performance. Having been implemented within a computer application and applied to solve the real problem (planning of an IT-strategy at the Faculty of Economics, University of Split) the proposed approach demonstrated its high potential as a basis for development of decision support tools related to strategic planning.

Ključne riječi
strategic management; quantitative model of strategic performance; optimal resource allocation; Monte-Carlo simulation; expert evaluations

Hrčak ID: 120193

URI
https://hrcak.srce.hr/120193

Posjeta: 511 *