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The Efficient Correction of Negative Information: What is the Real Power of a Rebuttal?

Damir Ljubotina ; University of Zagreb, Faculty of Humanities and Social Sciences, Croatia
Jozo Dubravac   ORCID icon orcid.org/0000-0002-2451-8977 ; Croatian Health Insurance Fund, Croatia

Puni tekst: hrvatski, pdf (687 KB) str. 103-122 preuzimanja: 278* citiraj
APA 6th Edition
Ljubotina, D. i Dubravac, J. (2014). Djelotvornost naknadnog ispravka negativnih informacija: kolika je stvarna snaga demantija?. Medijske studije, 5 (10), 103-122. Preuzeto s https://hrcak.srce.hr/135681
MLA 8th Edition
Ljubotina, Damir i Jozo Dubravac. "Djelotvornost naknadnog ispravka negativnih informacija: kolika je stvarna snaga demantija?." Medijske studije, vol. 5, br. 10, 2014, str. 103-122. https://hrcak.srce.hr/135681. Citirano 09.07.2020.
Chicago 17th Edition
Ljubotina, Damir i Jozo Dubravac. "Djelotvornost naknadnog ispravka negativnih informacija: kolika je stvarna snaga demantija?." Medijske studije 5, br. 10 (2014): 103-122. https://hrcak.srce.hr/135681
Harvard
Ljubotina, D., i Dubravac, J. (2014). 'Djelotvornost naknadnog ispravka negativnih informacija: kolika je stvarna snaga demantija?', Medijske studije, 5(10), str. 103-122. Preuzeto s: https://hrcak.srce.hr/135681 (Datum pristupa: 09.07.2020.)
Vancouver
Ljubotina D, Dubravac J. Djelotvornost naknadnog ispravka negativnih informacija: kolika je stvarna snaga demantija?. Medijske studije [Internet]. 2014 [pristupljeno 09.07.2020.];5(10):103-122. Dostupno na: https://hrcak.srce.hr/135681
IEEE
D. Ljubotina i J. Dubravac, "Djelotvornost naknadnog ispravka negativnih informacija: kolika je stvarna snaga demantija?", Medijske studije, vol.5, br. 10, str. 103-122, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/135681. [Citirano: 09.07.2020.]

Sažetak
The goal of this paper is to evaluate the actual effectiveness of corrections of negative information, as well as to determine the form and content of a rebuttal that can achieve the best countereffect against initially published negative information. The authors conduct a factorial experiment (N=270) in which we manipulate several aspects of the rebuttal. We alter the author of the rebuttal and the content. At the level of the author we look at: a) a rebuttal made by the person that the negative information refers to; b) a rebuttal by a neutral person; c) a rebuttal by the author of the negative information. At the level of the content of the rebuttal we look at: a) the systematic correction of the negative information; b) the systematic correction of the negative information followed by positive information. We find that the rebuttal is most effective when done by the author of the initial negative information and least effective when done by the person who is the subject of the negative information. Only denying the negative
information is similarly less effective than accompanying it with some new positive information about the person in question.

Ključne riječi
correction of negative information; rebuttal; social perception; kinds of correction; media

Hrčak ID: 135681

URI
https://hrcak.srce.hr/135681

[hrvatski]

Posjeta: 988 *