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DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA

Ivan-Damir Anić
Mirela Mihić

Puni tekst: engleski, pdf (324 KB) str. 103-118 preuzimanja: 5.358* citiraj
APA 6th Edition
Anić, I. i Mihić, M. (2015). DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA. Ekonomski pregled, 66 (2), 103-118. Preuzeto s https://hrcak.srce.hr/139349
MLA 8th Edition
Anić, Ivan-Damir i Mirela Mihić. "DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA." Ekonomski pregled, vol. 66, br. 2, 2015, str. 103-118. https://hrcak.srce.hr/139349. Citirano 10.08.2020.
Chicago 17th Edition
Anić, Ivan-Damir i Mirela Mihić. "DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA." Ekonomski pregled 66, br. 2 (2015): 103-118. https://hrcak.srce.hr/139349
Harvard
Anić, I., i Mihić, M. (2015). 'DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA', Ekonomski pregled, 66(2), str. 103-118. Preuzeto s: https://hrcak.srce.hr/139349 (Datum pristupa: 10.08.2020.)
Vancouver
Anić I, Mihić M. DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA. Ekonomski pregled [Internet]. 2015 [pristupljeno 10.08.2020.];66(2):103-118. Dostupno na: https://hrcak.srce.hr/139349
IEEE
I. Anić i M. Mihić, "DEMOGRAPHIC PROFILE AND PURCHASING OUTCOMES OF FASHION CONSCIOUS CONSUMERS IN CROATIA", Ekonomski pregled, vol.66, br. 2, str. 103-118, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/139349. [Citirano: 10.08.2020.]

Sažetak
The purpose of this research is to gain better insights into the relationships between demographics, fashion consciousness and clothing purchases. The data, collected from a consumer survey carried out in Croatia, were analysed using multiple regression analysis and one-way analysis of variance (ANOVA). Research results support proposed framework. Females, younger consumers and high-income consumers appeared to be more fashion conscious. Households with fewer members were also shown to have a higher level of fashion consciousness. Fashion-conscious consumers purchase more clothing items and buy more on unplanned basis. The framework provided helps clothing companies and retailers predict the behaviour of fashion-conscious consumers, as the starting point in designing their promotion campaign and enhancing competitiveness on the market.

Ključne riječi
clothing industry; purchasing behaviour; fashion consciousness; demographics; unplanned purchases

Hrčak ID: 139349

URI
https://hrcak.srce.hr/139349

[hrvatski]

Posjeta: 6.119 *