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Visual communication on the covers of the journals Vijenac, Kolo and Zarez (1999 – 2011)

Josipa Selthofer   ORCID icon orcid.org/0000-0002-0998-753X ; Department of Information Science, Faculty of Philosophy, University of Osijek, Osijek, Croatia

Puni tekst: hrvatski, pdf (1 MB) str. 267-284 preuzimanja: 562* citiraj
APA 6th Edition
Selthofer, J. (2014). Vizualna komunikacija u naslovnicama časopisa:„Vijenac“, „Kolo“ i „Zarez“ 1999. – 2011.. Libellarium, 7 (2), 267-284. Preuzeto s https://hrcak.srce.hr/140625
MLA 8th Edition
Selthofer, Josipa. "Vizualna komunikacija u naslovnicama časopisa:„Vijenac“, „Kolo“ i „Zarez“ 1999. – 2011.." Libellarium, vol. 7, br. 2, 2014, str. 267-284. https://hrcak.srce.hr/140625. Citirano 01.03.2021.
Chicago 17th Edition
Selthofer, Josipa. "Vizualna komunikacija u naslovnicama časopisa:„Vijenac“, „Kolo“ i „Zarez“ 1999. – 2011.." Libellarium 7, br. 2 (2014): 267-284. https://hrcak.srce.hr/140625
Harvard
Selthofer, J. (2014). 'Vizualna komunikacija u naslovnicama časopisa:„Vijenac“, „Kolo“ i „Zarez“ 1999. – 2011.', Libellarium, 7(2), str. 267-284. Preuzeto s: https://hrcak.srce.hr/140625 (Datum pristupa: 01.03.2021.)
Vancouver
Selthofer J. Vizualna komunikacija u naslovnicama časopisa:„Vijenac“, „Kolo“ i „Zarez“ 1999. – 2011.. Libellarium [Internet]. 2014 [pristupljeno 01.03.2021.];7(2):267-284. Dostupno na: https://hrcak.srce.hr/140625
IEEE
J. Selthofer, "Vizualna komunikacija u naslovnicama časopisa:„Vijenac“, „Kolo“ i „Zarez“ 1999. – 2011.", Libellarium, vol.7, br. 2, str. 267-284, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/140625. [Citirano: 01.03.2021.]

Sažetak
The aim of the paper is to analyse and compare graphic elements of visual communication on selected journal covers. The research was conducted using the covers of the journals Zarez, Vijenac and Kolo published from 1999 to 2011. The journal sample was selected based on the availability of periodicals, their topic and their cultural and social relevance.
The research showed that visual communication on journal covers varies depending on the identity of the journal. Images are the key element in creating the message on the cover, they determine the way a journal communicates, giving it style, tone, and depth. Although thematically very similar, the journals we compared speak a different visual language. The main characteristic of Zarez is the daring and ironic visual communication that criticizes social events. In Vijenac, and in Kolo in particular, a more passive method of communication is used, which merely reflects the society and culture in which it is situated and about which it testifies. Focused on comments about general social and cultural events, without any real involvement, Kolo lacks the key element of visual communication that intrigues and directs readers' attention to the journal.

Ključne riječi
journal; cover page; visual communication; culture; society

Hrčak ID: 140625

URI
https://hrcak.srce.hr/140625

[hrvatski]

Posjeta: 1.009 *