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The Concepts of Marketing and Management

Veronika Vugrinec-Hitrec ; Faculty of Economics, Zagreb

Puni tekst: hrvatski, pdf (11 MB) str. 51-64 preuzimanja: 530* citiraj
APA 6th Edition
Vugrinec-Hitrec, V. (1992). Pojmovne odrednice iz marketing managementa. Revija za sociologiju, 23 (1-2), 51-64. Preuzeto s https://hrcak.srce.hr/154987
MLA 8th Edition
Vugrinec-Hitrec, Veronika. "Pojmovne odrednice iz marketing managementa." Revija za sociologiju, vol. 23, br. 1-2, 1992, str. 51-64. https://hrcak.srce.hr/154987. Citirano 20.10.2019.
Chicago 17th Edition
Vugrinec-Hitrec, Veronika. "Pojmovne odrednice iz marketing managementa." Revija za sociologiju 23, br. 1-2 (1992): 51-64. https://hrcak.srce.hr/154987
Harvard
Vugrinec-Hitrec, V. (1992). 'Pojmovne odrednice iz marketing managementa', Revija za sociologiju, 23(1-2), str. 51-64. Preuzeto s: https://hrcak.srce.hr/154987 (Datum pristupa: 20.10.2019.)
Vancouver
Vugrinec-Hitrec V. Pojmovne odrednice iz marketing managementa. Revija za sociologiju [Internet]. 1992 [pristupljeno 20.10.2019.];23(1-2):51-64. Dostupno na: https://hrcak.srce.hr/154987
IEEE
V. Vugrinec-Hitrec, "Pojmovne odrednice iz marketing managementa", Revija za sociologiju, vol.23, br. 1-2, str. 51-64, 1992. [Online]. Dostupno na: https://hrcak.srce.hr/154987. [Citirano: 20.10.2019.]

Sažetak
century: since 1900, when first marketing lecture seminars (Harvard Business School) started. During the time marketing has become one of the key factors of modern management. It can be applied in small and large firms, in private and state-owned enterprises, inside and outside the economy. Modem marketing is because of these tendencies the area of cooperation of different professions like are economists, sociologists, psychologists, anthropologists and others. Basic concepts of marketing management here presented can help such cooperation of different experts; also, these basic concepts can help to managers and non-managers in understanding the whole complexity of modern management practice.

Hrčak ID: 154987

URI
https://hrcak.srce.hr/154987

[hrvatski]

Posjeta: 677 *