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FORMS OF BUSINESS LINKS BETWEEN SMALL AND MEDIUM HOSPITALITY ENTERPRISES

Zorica Krželj-Čolović

Puni tekst: hrvatski, pdf (215 KB) str. 227-240 preuzimanja: 1.123* citiraj
APA 6th Edition
Krželj-Čolović, Z. (2016). OBLICI POSLOVNOG POVEZIVANJA MALIH I SREDNJIH HOTELSKIH PODUZEĆA. Ekonomski pregled, 67 (3), 227-240. Preuzeto s https://hrcak.srce.hr/162254
MLA 8th Edition
Krželj-Čolović, Zorica. "OBLICI POSLOVNOG POVEZIVANJA MALIH I SREDNJIH HOTELSKIH PODUZEĆA." Ekonomski pregled, vol. 67, br. 3, 2016, str. 227-240. https://hrcak.srce.hr/162254. Citirano 27.10.2021.
Chicago 17th Edition
Krželj-Čolović, Zorica. "OBLICI POSLOVNOG POVEZIVANJA MALIH I SREDNJIH HOTELSKIH PODUZEĆA." Ekonomski pregled 67, br. 3 (2016): 227-240. https://hrcak.srce.hr/162254
Harvard
Krželj-Čolović, Z. (2016). 'OBLICI POSLOVNOG POVEZIVANJA MALIH I SREDNJIH HOTELSKIH PODUZEĆA', Ekonomski pregled, 67(3), str. 227-240. Preuzeto s: https://hrcak.srce.hr/162254 (Datum pristupa: 27.10.2021.)
Vancouver
Krželj-Čolović Z. OBLICI POSLOVNOG POVEZIVANJA MALIH I SREDNJIH HOTELSKIH PODUZEĆA. Ekonomski pregled [Internet]. 2016 [pristupljeno 27.10.2021.];67(3):227-240. Dostupno na: https://hrcak.srce.hr/162254
IEEE
Z. Krželj-Čolović, "OBLICI POSLOVNOG POVEZIVANJA MALIH I SREDNJIH HOTELSKIH PODUZEĆA", Ekonomski pregled, vol.67, br. 3, str. 227-240, 2016. [Online]. Dostupno na: https://hrcak.srce.hr/162254. [Citirano: 27.10.2021.]

Sažetak
Features of SMHEs conducive establishing a number of business relationships among hotel enterprises and other business entities appearing in the process of providing services. Those relations have become a requirement for achieving business success of SMHEs. The purpose of this paper is to examine the role of horizontal and vertical networks in order to increase the competitiveness of SMHEs. Based on the primary research conducted on 250 small and medium hospitality enterprises in the Republic of Croatia in 2012, the goal was to determine the implementation level of vertical and horizontal linking of those enterprises in order to increase competitiveness. Driven by the two hypotheses it was concluded that the vertical linking factor increases the competitiveness of small and medium hospitality enterprises while horizontal links of the above enterprises do not increase their market power and advantage.

Ključne riječi
vertical linking; horizontal linking; small and medium enterprises; competitiveness

Hrčak ID: 162254

URI
https://hrcak.srce.hr/162254

[hrvatski]

Posjeta: 1.524 *