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https://doi.org/10.1080/1331677X.2015.1022390

Exploring consumers’ food-related decision-making style groups and their shopping behaviour

Ivan-Damir Anić   ORCID icon orcid.org/0000-0003-0179-6410
Edo Rajh
Sunčana Piri Rajh

Puni tekst: engleski, pdf (387 KB) str. 63-74 preuzimanja: 306* citiraj
APA 6th Edition
Anić, I., Rajh, E. i Piri Rajh, S. (2015). Exploring consumers’ food-related decision-making style groups and their shopping behaviour. Economic research - Ekonomska istraživanja, 28 (1), 63-74. https://doi.org/10.1080/1331677X.2015.1022390
MLA 8th Edition
Anić, Ivan-Damir, et al. "Exploring consumers’ food-related decision-making style groups and their shopping behaviour." Economic research - Ekonomska istraživanja, vol. 28, br. 1, 2015, str. 63-74. https://doi.org/10.1080/1331677X.2015.1022390. Citirano 21.01.2020.
Chicago 17th Edition
Anić, Ivan-Damir, Edo Rajh i Sunčana Piri Rajh. "Exploring consumers’ food-related decision-making style groups and their shopping behaviour." Economic research - Ekonomska istraživanja 28, br. 1 (2015): 63-74. https://doi.org/10.1080/1331677X.2015.1022390
Harvard
Anić, I., Rajh, E., i Piri Rajh, S. (2015). 'Exploring consumers’ food-related decision-making style groups and their shopping behaviour', Economic research - Ekonomska istraživanja, 28(1), str. 63-74. https://doi.org/10.1080/1331677X.2015.1022390
Vancouver
Anić I, Rajh E, Piri Rajh S. Exploring consumers’ food-related decision-making style groups and their shopping behaviour. Economic research - Ekonomska istraživanja [Internet]. 2015 [pristupljeno 21.01.2020.];28(1):63-74. https://doi.org/10.1080/1331677X.2015.1022390
IEEE
I. Anić, E. Rajh i S. Piri Rajh, "Exploring consumers’ food-related decision-making style groups and their shopping behaviour", Economic research - Ekonomska istraživanja, vol.28, br. 1, str. 63-74, 2015. [Online]. https://doi.org/10.1080/1331677X.2015.1022390

Sažetak
The purpose of this research is to develop consumer typology, classify consumers by using food-related decision-making styles and link the resulting typology with consumer shopping behaviour. A modified Sproles and Kendall’s CSI instrument was used to identify decision-making styles in food-product context in Croatia. The data
obtained from the survey was analysed using factor, cluster and ANOVA analyses. Three groups of consumers were identified: Recreational, Novelty-driven and Economic consumers. The study confirms that food-related consumers’ decision-making (CDM) styles can be used for market segmentation. Significant differences among
groups were found for monthly food expenditure, expenditure at main retailers and expenditure on major trips. Marketers should take into account the characteristics of the identified groups while developing marketing programmes.

Ključne riječi
food shopping behaviour; consumers’ decision-making (CDM) styles; market segmentation

Hrčak ID: 171484

URI
https://hrcak.srce.hr/171484

Posjeta: 423 *