APA 6th Edition Razum, A., Pandža Bajs, I. i Zekić, Z. (2017). ANALIZA ČIMBENIKA ODRŽIVE POTROŠNJE GENERACIJE Z U MODNOJ INDUSTRIJI. Ekonomski pregled, 68 (3), 297-318. Preuzeto s https://hrcak.srce.hr/184598
MLA 8th Edition Razum, Andrea, et al. "ANALIZA ČIMBENIKA ODRŽIVE POTROŠNJE GENERACIJE Z U MODNOJ INDUSTRIJI." Ekonomski pregled, vol. 68, br. 3, 2017, str. 297-318. https://hrcak.srce.hr/184598. Citirano 18.01.2021.
Chicago 17th Edition Razum, Andrea, Irena Pandža Bajs i Zrinka Zekić. "ANALIZA ČIMBENIKA ODRŽIVE POTROŠNJE GENERACIJE Z U MODNOJ INDUSTRIJI." Ekonomski pregled 68, br. 3 (2017): 297-318. https://hrcak.srce.hr/184598
Harvard Razum, A., Pandža Bajs, I., i Zekić, Z. (2017). 'ANALIZA ČIMBENIKA ODRŽIVE POTROŠNJE GENERACIJE Z U MODNOJ INDUSTRIJI', Ekonomski pregled, 68(3), str. 297-318. Preuzeto s: https://hrcak.srce.hr/184598 (Datum pristupa: 18.01.2021.)
Vancouver Razum A, Pandža Bajs I, Zekić Z. ANALIZA ČIMBENIKA ODRŽIVE POTROŠNJE GENERACIJE Z U MODNOJ INDUSTRIJI. Ekonomski pregled [Internet]. 2017 [pristupljeno 18.01.2021.];68(3):297-318. Dostupno na: https://hrcak.srce.hr/184598
IEEE A. Razum, I. Pandža Bajs i Z. Zekić, "ANALIZA ČIMBENIKA ODRŽIVE POTROŠNJE GENERACIJE Z U MODNOJ INDUSTRIJI", Ekonomski pregled, vol.68, br. 3, str. 297-318, 2017. [Online]. Dostupno na: https://hrcak.srce.hr/184598. [Citirano: 18.01.2021.]
Sažetak This paper focuses on the sustainable consumption patterns of generation Z in fashion industry and on the factors influencing buying of fashion garments produced in line with the notion of sustainable development. Young consumers are increasingly aware of harmful environmental effects of the fashion industry, problems of child labour, exploitation of workers and overcrowded factories, as well as the quality of produced garments. However, in the process of purchasing decision, due to a behaviour gap, such awareness does not lead towards ethical consumption choices in fashion industry. Accordingly, it is important to investigate which factors affect their ethical consumption and how strong they influence their actual buying behaviour. We set multivariate PLSSEM model in order to analyse the impact of consumer awareness of environmental protection, participation in environmental activities, family, peers and the media influence onto the importance of sustainable consumption elements of generation Z when buying fashion items. Rendering the analysis, it was concluded that the media, family and peers indirectly through the involvement in the environmental problems of the community positively affect sustainable consumption of fashion, while environmental awareness has shown no significant impact on the same variable.