hrcak mascot   Srce   HID

Izvorni znanstveni članak

COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS

Lenka Branska   ORCID icon orcid.org/0000-0001-8317-2331 ; University of Pardubice, Faculty of Chemical Technology, Pardubice, Czech Republic
Michal Patak   ORCID icon orcid.org/0000-0002-5025-8849 ; University of Pardubice, Faculty of Chemical Technology, Pardubice, Czech Republic
Zuzana Pecinova   ORCID icon orcid.org/0000-0002-9801-4915 ; University of Pardubice, Faculty of Chemical Technology, Pardubice, Czech Republic

Puni tekst: engleski, PDF (222 KB) str. 311-321 preuzimanja: 170* citiraj
APA 6th Edition
Branska, L., Patak, M. i Pecinova, Z. (2017). COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS. Ekonomski vjesnik, 30 (2), 311-321. Preuzeto s https://hrcak.srce.hr/191901
MLA 8th Edition
Branska, Lenka, et al. "COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS." Ekonomski vjesnik, vol. 30, br. 2, 2017, str. 311-321. https://hrcak.srce.hr/191901. Citirano 26.09.2020.
Chicago 17th Edition
Branska, Lenka, Michal Patak i Zuzana Pecinova. "COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS." Ekonomski vjesnik 30, br. 2 (2017): 311-321. https://hrcak.srce.hr/191901
Harvard
Branska, L., Patak, M., i Pecinova, Z. (2017). 'COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS', Ekonomski vjesnik, 30(2), str. 311-321. Preuzeto s: https://hrcak.srce.hr/191901 (Datum pristupa: 26.09.2020.)
Vancouver
Branska L, Patak M, Pecinova Z. COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS. Ekonomski vjesnik [Internet]. 2017 [pristupljeno 26.09.2020.];30(2):311-321. Dostupno na: https://hrcak.srce.hr/191901
IEEE
L. Branska, M. Patak i Z. Pecinova, "COLLABORATION BETWEEN SMALL RETAIL STORES AND SUPPLIERS OF FOOD PRODUCTS", Ekonomski vjesnik, vol.30, br. 2, str. 311-321, 2017. [Online]. Dostupno na: https://hrcak.srce.hr/191901. [Citirano: 26.09.2020.]

Sažetak
Small grocery stores are forced to look for ways to retain customers. One possibility is through collaboration with suppliers. Therefore, the aim of this research was to determine the forms of collaboration between small Czech grocery stores and suppliers and to specify the differences in this collaboration depending on store location and the possible affiliation of the store with a retail chain. To achieve this goal, quantitative research was carried out among 65 Czech retail stores using face-to-face interviews with predetermined questions. Collaboration was assessed on the basis of four criteria defined by the authors. It was found that the most frequently occurring element of collaboration was the provision of trade credit to retailers – less often, long-term contracts and synchronization of replenishment. The least used was information sharing. The research results show that the form of collaboration is significantly affected by customer value. Therefore, the level of collaboration can be improved by building horizontally interconnected retail chains. The paper enriches theoretical knowledge by specifying possible elements of collaboration between small retail stores and suppliers and mapping the frequency of their implementation.

Ključne riječi
customer value; replenishment; retail management; retail store; supply chain collaboration

Hrčak ID: 191901

URI
https://hrcak.srce.hr/191901

Posjeta: 250 *