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PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION

Vesna Vučemilović   ORCID icon orcid.org/0000-0001-5346-5029 ; College for Management in Tourism and Informatics in Virovitica, Virovitica, Croatia
Biserka Vištica ; Ministry of the Sea, Transport and Infrastructure, Zagreb, Croatia

Puni tekst: engleski, PDF (239 KB) str. 459-472 preuzimanja: 105* citiraj
APA 6th Edition
Vučemilović, V. i Vištica, B. (2017). PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION. Ekonomski vjesnik, 30 (2), 459-472. Preuzeto s https://hrcak.srce.hr/191910
MLA 8th Edition
Vučemilović, Vesna i Biserka Vištica. "PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION." Ekonomski vjesnik, vol. 30, br. 2, 2017, str. 459-472. https://hrcak.srce.hr/191910. Citirano 27.09.2020.
Chicago 17th Edition
Vučemilović, Vesna i Biserka Vištica. "PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION." Ekonomski vjesnik 30, br. 2 (2017): 459-472. https://hrcak.srce.hr/191910
Harvard
Vučemilović, V., i Vištica, B. (2017). 'PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION', Ekonomski vjesnik, 30(2), str. 459-472. Preuzeto s: https://hrcak.srce.hr/191910 (Datum pristupa: 27.09.2020.)
Vancouver
Vučemilović V, Vištica B. PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION. Ekonomski vjesnik [Internet]. 2017 [pristupljeno 27.09.2020.];30(2):459-472. Dostupno na: https://hrcak.srce.hr/191910
IEEE
V. Vučemilović i B. Vištica, "PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION", Ekonomski vjesnik, vol.30, br. 2, str. 459-472, 2017. [Online]. Dostupno na: https://hrcak.srce.hr/191910. [Citirano: 27.09.2020.]

Sažetak
Differentiation is a way for gaining a sustainable competitive advantage or achieving a market position which enables companies to satisfy customers’ needs better than the competition. Differentiation can manifest itself through four dimensions: product, services, personnel and image.
Nature parks, national parks, strict reserves and special reserves are categories of protected areas of national importance. Nature parks and national parks have exceptional potential for visiting system development, but are also responsible for the management of these activities. There are numerous nature protection restrictions arising from legislation and management documents. The principal task is to protect and preserve the natural and landscape values and ecological characteristics.
Creating and realizing visiting activities as a part of tourist services supplied trough Public institutions are also specific. These services must be differentiated on the market in relation to the competition. Income generated from tourist services in the income structure of nature parks, will be even more important in the future, because of self-financing development and central budget dependency reduction. It must be emphasized that nature parks help the larger community through development of complementary economic activities.
This paper is based on market research conducted in the period from 16 May to 10 June 2016 in Nature Park Kopački rit, which is one of the most visited nature parks in the Republic of Croatia. A poll survey was carried out among 300 randomly selected visitors. The research results may be used for policy suggestions for how to create adequate products, services and promotional activities, ensure quality education for visitors about natural, historical and cultural protected area values and minimize visitors’ impact on natural resources.

Ključne riječi
competitive advantage; nature parks; differentiation; positioning

Hrčak ID: 191910

URI
https://hrcak.srce.hr/191910

Posjeta: 193 *