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Review article
https://doi.org/10.2507/IJVA.3.2.9.42

ANALYSIS OF BUYING HABITS - WINE SEGMENT

Luka Samardzija ; Postgraduate Doctoral Study "Agricultural Sciences“,
Domagoj Soukup ; Nexe grupa d.d. Našice
Sinisa Kuzmanovic ; Metalia-trans d.o.o.

Fulltext: english, pdf (326 KB) pages 103-110 downloads: 524* cite
APA 6th Edition
Samardzija, L., Soukup, D. & Kuzmanovic, S. (2017). ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea, 3 (2), 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
MLA 8th Edition
Samardzija, Luka, et al. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea, vol. 3, no. 2, 2017, pp. 103-110. https://doi.org/10.2507/IJVA.3.2.9.42. Accessed 21 Sep. 2019.
Chicago 17th Edition
Samardzija, Luka, Domagoj Soukup and Sinisa Kuzmanovic. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea 3, no. 2 (2017): 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
Harvard
Samardzija, L., Soukup, D., and Kuzmanovic, S. (2017). 'ANALYSIS OF BUYING HABITS - WINE SEGMENT', International Journal Vallis Aurea, 3(2), pp. 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
Vancouver
Samardzija L, Soukup D, Kuzmanovic S. ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea [Internet]. 2017 [cited 2019 September 21];3(2):103-110. https://doi.org/10.2507/IJVA.3.2.9.42
IEEE
L. Samardzija, D. Soukup and S. Kuzmanovic, "ANALYSIS OF BUYING HABITS - WINE SEGMENT", International Journal Vallis Aurea, vol.3, no. 2, pp. 103-110, 2017. [Online]. https://doi.org/10.2507/IJVA.3.2.9.42

Abstracts
On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor can help with the analysis but wine as a product demands as specific approach as possible to ensure relevant conclusion.
Wine promotion and market communication without detailed analysis based on a market segmentation cannot give any reliability for a success. Market acknowledges high segment of bought buyers profiles and product offers. To meet bought wishes communicating with buyers is essential.

Keywords
Wine; marketing; promotion; sale; segmentation

Hrčak ID: 192248

URI
https://hrcak.srce.hr/192248

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