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Pregledni rad
https://doi.org/10.2507/IJVA.3.2.9.42

ANALYSIS OF BUYING HABITS - WINE SEGMENT

Luka Samardzija ; Postgraduate Doctoral Study "Agricultural Sciences“,
Domagoj Soukup ; Nexe grupa d.d. Našice
Sinisa Kuzmanovic ; Metalia-trans d.o.o.

Puni tekst: engleski, pdf (326 KB) str. 103-110 preuzimanja: 524* citiraj
APA 6th Edition
Samardzija, L., Soukup, D. i Kuzmanovic, S. (2017). ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea, 3 (2), 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
MLA 8th Edition
Samardzija, Luka, et al. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea, vol. 3, br. 2, 2017, str. 103-110. https://doi.org/10.2507/IJVA.3.2.9.42. Citirano 19.09.2019.
Chicago 17th Edition
Samardzija, Luka, Domagoj Soukup i Sinisa Kuzmanovic. "ANALYSIS OF BUYING HABITS - WINE SEGMENT." International Journal Vallis Aurea 3, br. 2 (2017): 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
Harvard
Samardzija, L., Soukup, D., i Kuzmanovic, S. (2017). 'ANALYSIS OF BUYING HABITS - WINE SEGMENT', International Journal Vallis Aurea, 3(2), str. 103-110. https://doi.org/10.2507/IJVA.3.2.9.42
Vancouver
Samardzija L, Soukup D, Kuzmanovic S. ANALYSIS OF BUYING HABITS - WINE SEGMENT. International Journal Vallis Aurea [Internet]. 2017 [pristupljeno 19.09.2019.];3(2):103-110. https://doi.org/10.2507/IJVA.3.2.9.42
IEEE
L. Samardzija, D. Soukup i S. Kuzmanovic, "ANALYSIS OF BUYING HABITS - WINE SEGMENT", International Journal Vallis Aurea, vol.3, br. 2, str. 103-110, 2017. [Online]. https://doi.org/10.2507/IJVA.3.2.9.42

Sažetak
On a market with high supply offer segmentation cares extremely high importance. Wine is characterized as highly complex product and possibility of segmentation is extremely large. To insure detailed analysis it is essential to take in count all starting points of segmentation. Demographic factor can help with the analysis but wine as a product demands as specific approach as possible to ensure relevant conclusion.
Wine promotion and market communication without detailed analysis based on a market segmentation cannot give any reliability for a success. Market acknowledges high segment of bought buyers profiles and product offers. To meet bought wishes communicating with buyers is essential.

Ključne riječi
Wine; marketing; promotion; sale; segmentation

Hrčak ID: 192248

URI
https://hrcak.srce.hr/192248

Posjeta: 578 *