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Izvorni znanstveni članak
https://doi.org/10.20901/ms.8.16.5

Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections

Dubravka Sinčić Ćorić   ORCID icon orcid.org/0000-0002-1834-5491 ; University of Zagreb, Faculty of Economics and Business, Croatia
Ružica Brečić   ORCID icon orcid.org/0000-0003-3327-2187 ; University of Zagreb, Faculty of Economics and Business, Croatia
Maja Šimunjak   ORCID icon orcid.org/0000-0001-8263-272X ; Middlesex University London, Faculty of Arts and Creative Industries, United Kingdom

Puni tekst: engleski, pdf (672 KB) str. 61-76 preuzimanja: 292* citiraj
APA 6th Edition
Sinčić Ćorić, D., Brečić, R. i Šimunjak, M. (2017). Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections. Medijske studije, 8 (16), 61-76. https://doi.org/10.20901/ms.8.16.5
MLA 8th Edition
Sinčić Ćorić, Dubravka, et al. "Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections." Medijske studije, vol. 8, br. 16, 2017, str. 61-76. https://doi.org/10.20901/ms.8.16.5. Citirano 31.10.2020.
Chicago 17th Edition
Sinčić Ćorić, Dubravka, Ružica Brečić i Maja Šimunjak. "Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections." Medijske studije 8, br. 16 (2017): 61-76. https://doi.org/10.20901/ms.8.16.5
Harvard
Sinčić Ćorić, D., Brečić, R., i Šimunjak, M. (2017). 'Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections', Medijske studije, 8(16), str. 61-76. https://doi.org/10.20901/ms.8.16.5
Vancouver
Sinčić Ćorić D, Brečić R, Šimunjak M. Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections. Medijske studije [Internet]. 2017 [pristupljeno 31.10.2020.];8(16):61-76. https://doi.org/10.20901/ms.8.16.5
IEEE
D. Sinčić Ćorić, R. Brečić i M. Šimunjak, "Reaching, Engaging and Bonding with Voters on Social Media: The Case of 2014/2015 Croatian Presidential Elections", Medijske studije, vol.8, br. 16, str. 61-76, 2017. [Online]. https://doi.org/10.20901/ms.8.16.5

Sažetak
This paper examines the ways in which presidential candidates utilise social media as a tool in their election campaigns in order to democratise politics and political representation. The study is based on a content analysis of statements published on the official Facebook and Twitter pages of candidates in the 2014/2015 Croatian presidential elections. The results show that candidates did not use social media to reach, engage and form stronger bonds with potential voters. By failing to do so, they have missed an opportunity to bring disenchanted voters back into the political arena and potentially increase the legitimacy of the democratic processes.

Ključne riječi
social media; political campaign; presidential elections; democratisation of politics

Hrčak ID: 192920

URI
https://hrcak.srce.hr/192920

[hrvatski]

Posjeta: 715 *