Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2017.1383174
The influence of the assessment of internet websites offering tourist services on the manner of purchase of holiday packages
Tomasz Szopiński
; Faculty of Management and Finance, University of Finance and Management in Warsaw, Warsaw, Poland
Sažetak
The purpose of this paper is to answer the following question: how does
the trust of websites offering tourist services influence the manner
of purchase of accommodation services and holiday packages?
Data were obtained from 505 respondents via an Internet-based
questionnaire between May and October 2015. All of the respondents
were Polish Internet users. Individuals who both sought information
on tourist services and purchased the services offline indicated that
the websites of hotels, travel agencies, and tour operators are the most
credible. Another group who held a high opinion of hotels and tourist
intermediaries’ websites was composed of people characterised by the
‘research online, purchase offline’ (ROPO) effect or the reverse-ROPO
effect. People who searched for information on holiday packages and
bought them via the Internet held a lower opinion of websites of
hotels, travel agents, and tour operators. Research indicates that with
respect to the assessment of the credibility of websites offering tourist
services, there are significant differences between individuals seeking
information on tourist services online and those who purchase such
services online.
Ključne riječi
Websites offering tourist services; travel agencies; websites of hotels; ROPO effect; holiday packages
Hrčak ID:
193204
URI
Datum izdavanja:
1.12.2017.
Posjeta: 884 *