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Original scientific paper
https://doi.org/10.19279/TVZ.PD.2015-3-2-05

ANALYSIS OF PUBLIC RELATIONS AND CORPORATE SOCIAL RESPONSIBILITY IN THE PROMOTION OF NEW PRODUCTS ON THE INTERNET

Mile Čolić ; Filozofski fakultet Sveučilišta u Zagrebu, Odsjek za informacijske i komunikacijske znanosti, Zagreb, Hrvatska
Ivan Dunđer ; Filozofski fakultet Sveučilišta u Zagrebu, Odsjek za informacijske i komunikacijske znanosti, Zagreb, Hrvatska

Fulltext: croatian, pdf (727 KB) pages 152-161 downloads: 382* cite
APA 6th Edition
Čolić, M. & Dunđer, I. (2015). ANALIZA ODNOSA S JAVNOŠĆU I DRUŠTVENO ODGOVORNOG POSLOVANJA PRI PROMOCIJI NOVIH PROIZVODA NA INTERNETU. Polytechnic and design, 3 (2), 152-161. https://doi.org/10.19279/TVZ.PD.2015-3-2-05
MLA 8th Edition
Čolić, Mile and Ivan Dunđer. "ANALIZA ODNOSA S JAVNOŠĆU I DRUŠTVENO ODGOVORNOG POSLOVANJA PRI PROMOCIJI NOVIH PROIZVODA NA INTERNETU." Polytechnic and design, vol. 3, no. 2, 2015, pp. 152-161. https://doi.org/10.19279/TVZ.PD.2015-3-2-05. Accessed 30 Jul. 2021.
Chicago 17th Edition
Čolić, Mile and Ivan Dunđer. "ANALIZA ODNOSA S JAVNOŠĆU I DRUŠTVENO ODGOVORNOG POSLOVANJA PRI PROMOCIJI NOVIH PROIZVODA NA INTERNETU." Polytechnic and design 3, no. 2 (2015): 152-161. https://doi.org/10.19279/TVZ.PD.2015-3-2-05
Harvard
Čolić, M., and Dunđer, I. (2015). 'ANALIZA ODNOSA S JAVNOŠĆU I DRUŠTVENO ODGOVORNOG POSLOVANJA PRI PROMOCIJI NOVIH PROIZVODA NA INTERNETU', Polytechnic and design, 3(2), pp. 152-161. https://doi.org/10.19279/TVZ.PD.2015-3-2-05
Vancouver
Čolić M, Dunđer I. ANALIZA ODNOSA S JAVNOŠĆU I DRUŠTVENO ODGOVORNOG POSLOVANJA PRI PROMOCIJI NOVIH PROIZVODA NA INTERNETU. Polytechnic and design [Internet]. 2015 [cited 2021 July 30];3(2):152-161. https://doi.org/10.19279/TVZ.PD.2015-3-2-05
IEEE
M. Čolić and I. Dunđer, "ANALIZA ODNOSA S JAVNOŠĆU I DRUŠTVENO ODGOVORNOG POSLOVANJA PRI PROMOCIJI NOVIH PROIZVODA NA INTERNETU", Polytechnic and design, vol.3, no. 2, pp. 152-161, 2015. [Online]. https://doi.org/10.19279/TVZ.PD.2015-3-2-05

Abstracts
This paper investigates the role of public relations
in the process of promoting new products, points
out the negative sides of new products and
offers solutions that do not harm health and the
environment. The first part of this paper shows
the products in their best light with their positive
and developmental characteristics, the negative
sides of the products that cause ethical dilemmas
are shown afterwards, whereas alternative
solutions to introducing new products that do not
harm health or the environment are presented
subsequently. In the second part of this paper
a research is conducted on internet portals that
promote new Croatian and foreign products.
The type of internet portals is investigated with
regard to the content characteristics of advertising
and publicity, after which the level of corporate
social responsibility of companies that created
new products is determined. The basic hypothesis
in this paper is that internet portals that contain
information on new products in most cases do not
promote corporate social responsibility.

Keywords
internet portals; information, public relations; new products; corporate social responsibility

Hrčak ID: 194626

URI
https://hrcak.srce.hr/194626

[croatian]

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