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The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case

Sofia Eurico ; Center of Tourism Applied Research (CiTUR), Politechnical Institute of Leiria, Leiria, Portugal
Patrícia Pinto ; Research Center of Spatial and Organizational Dynamics (CIEO), University of Algarve, Faculty of Economics, Faro, Portugal
João Albino Silva ; Research Center of Spatial and Organizational Dynamics (CIEO), University of Algarve, Faculty of Economics, Faro, Portugal
Catarina Marques ; Business Research Unit (BRU-IUL), ISCTE Business School, Lisbon, Portugal

Puni tekst: engleski, pdf (245 KB) str. 208-226 preuzimanja: 126* citiraj
APA 6th Edition
Eurico, S., Pinto, P., Silva, J.A. i Marques, C. (2018). The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case. Tourism: An International Interdisciplinary Journal, 66 (2), 208-226. Preuzeto s https://hrcak.srce.hr/202748
MLA 8th Edition
Eurico, Sofia, et al. "The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case." Tourism: An International Interdisciplinary Journal, vol. 66, br. 2, 2018, str. 208-226. https://hrcak.srce.hr/202748. Citirano 23.09.2020.
Chicago 17th Edition
Eurico, Sofia, Patrícia Pinto, João Albino Silva i Catarina Marques. "The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case." Tourism: An International Interdisciplinary Journal 66, br. 2 (2018): 208-226. https://hrcak.srce.hr/202748
Harvard
Eurico, S., et al. (2018). 'The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case', Tourism: An International Interdisciplinary Journal, 66(2), str. 208-226. Preuzeto s: https://hrcak.srce.hr/202748 (Datum pristupa: 23.09.2020.)
Vancouver
Eurico S, Pinto P, Silva JA, Marques C. The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case. Tourism: An International Interdisciplinary Journal [Internet]. 2018 [pristupljeno 23.09.2020.];66(2):208-226. Dostupno na: https://hrcak.srce.hr/202748
IEEE
S. Eurico, P. Pinto, J.A. Silva i C. Marques, "The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case", Tourism: An International Interdisciplinary Journal, vol.66, br. 2, str. 208-226, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/202748. [Citirano: 23.09.2020.]

Sažetak
This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by including the construct of employability and by accounting for unobserved heterogeneity. In particular, it intends to identify segments of higher education institutions' (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path modelling is used. The ECSI is properly adjusted to the educational framework and shows its effectiveness when assessing students' satisfaction regarding the attended HEI. Two distinctive graduate segments are identified using a sample of 166 HEI consumers. The results confirm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to target those segments differently in such a competitive context.

Ključne riječi
higher education in tourism; ECSI; FIMIX; PLS; Portugal

Hrčak ID: 202748

URI
https://hrcak.srce.hr/202748

Posjeta: 232 *