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https://doi.org/10.17559/TV-20181114195448

The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness

Snežana Bešić ; High railway school of professional studies, Zdravka Čelara 14, 11000 Beograd, Serbia

Puni tekst: engleski, pdf (877 KB) str. 441-448 preuzimanja: 415* citiraj
APA 6th Edition
Bešić, S. (2019). The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness. Tehnički vjesnik, 26 (2), 441-448. https://doi.org/10.17559/TV-20181114195448
MLA 8th Edition
Bešić, Snežana. "The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness." Tehnički vjesnik, vol. 26, br. 2, 2019, str. 441-448. https://doi.org/10.17559/TV-20181114195448. Citirano 18.05.2021.
Chicago 17th Edition
Bešić, Snežana. "The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness." Tehnički vjesnik 26, br. 2 (2019): 441-448. https://doi.org/10.17559/TV-20181114195448
Harvard
Bešić, S. (2019). 'The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness', Tehnički vjesnik, 26(2), str. 441-448. https://doi.org/10.17559/TV-20181114195448
Vancouver
Bešić S. The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness. Tehnički vjesnik [Internet]. 2019 [pristupljeno 18.05.2021.];26(2):441-448. https://doi.org/10.17559/TV-20181114195448
IEEE
S. Bešić, "The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness", Tehnički vjesnik, vol.26, br. 2, str. 441-448, 2019. [Online]. https://doi.org/10.17559/TV-20181114195448

Sažetak
Modern business conditions and global markets require all business organizations to integrate modern management techniques into their organizational structure. Successful business cannot be based on obsolete techniques and management principles. Management of an organization must be in line with the users’ needs and environment requirements. Due to the intensification of global competition, special attention should be paid to the application of modern marketing methods and techniques. This paper presents an overview of the research results related to the application of modern marketing methods and techniques with the aim of improving the competitiveness of a company.

Ključne riječi
competitiveness; globalization; managing; marketing

Hrčak ID: 219535

URI
https://hrcak.srce.hr/219535

Posjeta: 708 *