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Prethodno priopćenje


Viktorija Car   ORCID icon ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Puni tekst: hrvatski, pdf (224 KB) str. 113-127 preuzimanja: 1.766* citiraj
APA 6th Edition
Car, V. (2007). Konvergirani javni medijski servis. Politička misao, 44 (2), 113-127. Preuzeto s
MLA 8th Edition
Car, Viktorija. "Konvergirani javni medijski servis." Politička misao, vol. 44, br. 2, 2007, str. 113-127. Citirano 27.02.2021.
Chicago 17th Edition
Car, Viktorija. "Konvergirani javni medijski servis." Politička misao 44, br. 2 (2007): 113-127.
Car, V. (2007). 'Konvergirani javni medijski servis', Politička misao, 44(2), str. 113-127. Preuzeto s: (Datum pristupa: 27.02.2021.)
Car V. Konvergirani javni medijski servis. Politička misao [Internet]. 2007 [pristupljeno 27.02.2021.];44(2):113-127. Dostupno na:
V. Car, "Konvergirani javni medijski servis", Politička misao, vol.44, br. 2, str. 113-127, 2007. [Online]. Dostupno na: [Citirano: 27.02.2021.]

The unstoppable advance of technology has brought about major changes at the socio-economic level that affect, among other things, the developments and the changes in the media industry. Technological advances have enabled the emergence of a new multimedia environment that has wiped out the traditional boundaries between telecommunications, audiovisual industry and informatics. These advances have been most propitious for the media pluralism and diversity. Due to the interactivity they enable, the individual is no longer a passive user of the media content. Owing to the accelerated process of the production of contents and services, the media market has become strikingly competitive, and the increasing selection of specialized contents has fragmented audiences, causing a drop in the revenues from advertising. These changes have left their mark both on the commercial media and the public service whose choice of programs has conspicuously changed, while the drop in the size of audiences brings into doubt the legitimacy of the compulsory subscription fee and consequently the financial health i.e. survival of this public service. The public broadcasting service is faced with a more pronounced identity crisis. Its future can be secured only if it is redefined or restructured and if a new, convergent, multimedia, interactive public service enables citizens to access a broad range of information, knowledge and entertainment.

Ključne riječi
public media service; media convergence; media digitalization; multimedia; interactivity

Hrčak ID: 20645



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