Izvorni znanstveni članak
https://doi.org/10.37741/t.68.1.7
The dynamic nature of the city image: Do image components evolve over time?
Manuela Guerreiro
; Faculty of Economics, University of Algarve, Portugal; Researcher, Research Centre of Tourism, Sustainability and Wellbeing (CinTurs), Algarve, Portugal
Júlio Mendes
; Faculty of Economics, University of Algarve, Portugal; Researcher, Research Centre of Tourism, Sustainability and Wellbeing (CinTurs), Algarve, Portugal
Carlos Fortuna
; Economics Faculty of University of Coimbra, Portugal; Researcher at the Centre for Social Sciences (CES), Coimbra, Portugal
Patrícia Pinto
; Faculty of Economics, University of Algarve, Portugal; Researcher, Research Centre of Tourism, Sustainability and Wellbeing (CinTurs), Algarve, Portugal
Sažetak
In this study, we propose that the city image is a multidimensional construct influenced by its image components which, together, affect tourist behaviour in a dynamic process. The general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’ perspective. This study is exploratory and descriptive. Data was collected from tourists’ surveys applied in two different moments at Istanbul: before the launching of the European Capital of Culture (ECoC) (Moment 1), and one year later, during the ECoC (Moment 2). The proposed model was estimated and tested using structural equation modelling (SEM).The comparison of data from the two moments indicates different patterns of relationships. Findings contribute to a better understanding of the dynamic nature of a city image by investigating the relationships among different image components in two different moments, before and after a major cultural event. Future studies should investigate further the unique image construct given the importance of local identity in brand and event communication. Additionally, research should investigate the impact of events on the formation of the affective component of image and behavioural intentions among tourists.
Ključne riječi
city image; image components; cultural events; structural equation modelling; Turkey
Hrčak ID:
236232
URI
Datum izdavanja:
27.3.2020.
Posjeta: 1.748 *