hrcak mascot   Srce   HID

Izvorni znanstveni članak
https://doi.org/10.2478/bsrj-2020-0007

A Content Analysis of International Airline Alliances Mission Statements

Gang-Hoon Seo   ORCID icon orcid.org/0000-0002-1084-1650 ; Graduate School of Business Administration, Kobe University, Kobe, Japan

Puni tekst: engleski, pdf (1 MB) str. 89-105 preuzimanja: 88* citiraj
APA 6th Edition
Seo, G. (2020). A Content Analysis of International Airline Alliances Mission Statements. Business Systems Research, 11 (1), 89-105. https://doi.org/10.2478/bsrj-2020-0007
MLA 8th Edition
Seo, Gang-Hoon. "A Content Analysis of International Airline Alliances Mission Statements." Business Systems Research, vol. 11, br. 1, 2020, str. 89-105. https://doi.org/10.2478/bsrj-2020-0007. Citirano 08.08.2020.
Chicago 17th Edition
Seo, Gang-Hoon. "A Content Analysis of International Airline Alliances Mission Statements." Business Systems Research 11, br. 1 (2020): 89-105. https://doi.org/10.2478/bsrj-2020-0007
Harvard
Seo, G. (2020). 'A Content Analysis of International Airline Alliances Mission Statements', Business Systems Research, 11(1), str. 89-105. https://doi.org/10.2478/bsrj-2020-0007
Vancouver
Seo G. A Content Analysis of International Airline Alliances Mission Statements. Business Systems Research [Internet]. 2020 [pristupljeno 08.08.2020.];11(1):89-105. https://doi.org/10.2478/bsrj-2020-0007
IEEE
G. Seo, "A Content Analysis of International Airline Alliances Mission Statements", Business Systems Research, vol.11, br. 1, str. 89-105, 2020. [Online]. https://doi.org/10.2478/bsrj-2020-0007

Sažetak
Background: Mission statements have come to play an important role as tools for organizational value sharing. Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members’ mission statements, and whether there are significant differences or not. Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld. Results: Frequency test outcomes reveal that “philosophy”, “self-concept” and “location” are the predominant components in oneworld, “philosophy” is the primary component in SkyTeam, and “philosophy” and “customer” are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize “customer” more often than others do, and oneworld members highlight “profitability” more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam. Conclusions: The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.

Ključne riječi
international airline alliance; airline; mission statement; organizational value; content analysis

Hrčak ID: 236276

URI
https://hrcak.srce.hr/236276

Posjeta: 153 *