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Izvorni znanstveni članak
https://doi.org/10.37741/t.68.2.6

The perception of travellers and the World Heritage Site image

Ivana Pavlić ; University of Dubrovnik, Department of Economics and Business Economics, Dubrovnik, Croatia
Barbara Puh ; University of Dubrovnik, Department of Economics and Business Economics, Dubrovnik, Croatia
Ljubica Mišković ; University of Dubrovnik, Department of Economics and Business Economics, Dubrovnik, Croatia

Puni tekst: engleski, pdf (167 KB) str. 181-194 preuzimanja: 145* citiraj
APA 6th Edition
Pavlić, I., Puh, B. i Mišković, Lj. (2020). The perception of travellers and the World Heritage Site image. Tourism: An International Interdisciplinary Journal, 68 (2), 181-194. https://doi.org/10.37741/t.68.2.6
MLA 8th Edition
Pavlić, Ivana, et al. "The perception of travellers and the World Heritage Site image." Tourism: An International Interdisciplinary Journal, vol. 68, br. 2, 2020, str. 181-194. https://doi.org/10.37741/t.68.2.6. Citirano 02.12.2020.
Chicago 17th Edition
Pavlić, Ivana, Barbara Puh i Ljubica Mišković. "The perception of travellers and the World Heritage Site image." Tourism: An International Interdisciplinary Journal 68, br. 2 (2020): 181-194. https://doi.org/10.37741/t.68.2.6
Harvard
Pavlić, I., Puh, B., i Mišković, Lj. (2020). 'The perception of travellers and the World Heritage Site image', Tourism: An International Interdisciplinary Journal, 68(2), str. 181-194. https://doi.org/10.37741/t.68.2.6
Vancouver
Pavlić I, Puh B, Mišković Lj. The perception of travellers and the World Heritage Site image. Tourism: An International Interdisciplinary Journal [Internet]. 2020 [pristupljeno 02.12.2020.];68(2):181-194. https://doi.org/10.37741/t.68.2.6
IEEE
I. Pavlić, B. Puh i Lj. Mišković, "The perception of travellers and the World Heritage Site image", Tourism: An International Interdisciplinary Journal, vol.68, br. 2, str. 181-194, 2020. [Online]. https://doi.org/10.37741/t.68.2.6

Sažetak
The paper investigates the main image determinants of World Heritage Site (WHS) among different types of travellers. The main purpose is to define the main features of different types of travellers (tourists and cruise ship visitors) and to determine the attributes that create their particularly perceived image of WHS. In order to gain the main aims, empirical research, based on questionnaire on randomly–chosen travellers visiting WHS, was carried. The sample consisted of 547 tourists and 472 cruise ship visitors who visited WHS - Old city of Dubrovnik (OCD) in the period April 1st – October 1st 2016. Research spatial framework consists of multiple-use protected area with buffer zone. Explorative factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM) were applied. The results show that there are differences between image formation among different types of travellers regarding cognitive and affective image elements. The obtained results can be used as a base model for investigating the influence of the information sources, socio-demographics and motivation on mediating ones (cognitive and affective evaluation), and finally on the dependent variable of the overall image of the WHS perceived by different traveller categories.

Ključne riječi
tourists; cruise ship visitors; World Heritage Site (WHS); destination image; Old City of Dubrovnik (OCD)

Hrčak ID: 238780

URI
https://hrcak.srce.hr/238780

Posjeta: 302 *