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PUBLIC RELATIONS AS A CONTRIBUTION TO DEMOCRATIZATION AND PROFESSIONALIZATION OF THE PROCESS OF PUBLIC COMMUNICATION

Božo Skoko   ORCID icon orcid.org/0000-0002-4028-7128 ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Puni tekst: hrvatski, pdf (216 KB) str. 92-101 preuzimanja: 3.398* citiraj
APA 6th Edition
Skoko, B. (2004). Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja. Politička misao, 41 (1), 92-101. Preuzeto s https://hrcak.srce.hr/22859
MLA 8th Edition
Skoko, Božo. "Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja." Politička misao, vol. 41, br. 1, 2004, str. 92-101. https://hrcak.srce.hr/22859. Citirano 15.10.2019.
Chicago 17th Edition
Skoko, Božo. "Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja." Politička misao 41, br. 1 (2004): 92-101. https://hrcak.srce.hr/22859
Harvard
Skoko, B. (2004). 'Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja', Politička misao, 41(1), str. 92-101. Preuzeto s: https://hrcak.srce.hr/22859 (Datum pristupa: 15.10.2019.)
Vancouver
Skoko B. Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja. Politička misao [Internet]. 2004 [pristupljeno 15.10.2019.];41(1):92-101. Dostupno na: https://hrcak.srce.hr/22859
IEEE
B. Skoko, "Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja", Politička misao, vol.41, br. 1, str. 92-101, 2004. [Online]. Dostupno na: https://hrcak.srce.hr/22859. [Citirano: 15.10.2019.]

Sažetak
The author deals with the advantages and disadvantages of the modern system of public communication and the possibilities of its revamping. In this context he analyzes the consequences of the emergence and the impact of public relations as a skill whose goal is to establish and maintain good relationships between the subject and the publics surrounding it. He also underlines the positive effects of public relations regarding the democratization and the professionalization of the entire process of public communication. This role of public relations is particularly obvious in increasing understanding between groups and organizations, in communication management and in coordinating the private and the public principles of action.

Ključne riječi
public communication; the media; public relations

Hrčak ID: 22859

URI
https://hrcak.srce.hr/22859

[hrvatski]

Posjeta: 4.424 *