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Croatian Political Science Review, Vol.41 No.1 August 2004.

Conference paper

PUBLIC RELATIONS AS A CONTRIBUTION TO DEMOCRATIZATION AND PROFESSIONALIZATION OF THE PROCESS OF PUBLIC COMMUNICATION

Božo Skoko   ORCID icon orcid.org/0000-0002-4028-7128 ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Fulltext: croatian, pdf (216 KB) pages 92-101 downloads: 3.137* cite
APA 6th Edition
Skoko, B. (2004). Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja. Politička misao, 41 (1), 92-101. Retrieved from https://hrcak.srce.hr/22859
MLA 8th Edition
Skoko, Božo. "Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja." Politička misao, vol. 41, no. 1, 2004, pp. 92-101. https://hrcak.srce.hr/22859. Accessed 16 Oct. 2018.
Chicago 17th Edition
Skoko, Božo. "Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja." Politička misao 41, no. 1 (2004): 92-101. https://hrcak.srce.hr/22859
Harvard
Skoko, B. (2004). 'Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja', Politička misao, 41(1), pp. 92-101. Available at: https://hrcak.srce.hr/22859 (Accessed 16 October 2018)
Vancouver
Skoko B. Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja. Politička misao [Internet]. 2004 Aug 26 [cited 2018 October 16];41(1):92-101. Available from: https://hrcak.srce.hr/22859
IEEE
B. Skoko, "Odnosi s javnošću kao doprinos demokratizaciji i profesionalizaciji procesa javnoga komuniciranja", Politička misao, vol.41, no. 1, pp. 92-101, august 2004. [Online]. Available: https://hrcak.srce.hr/22859. [Accessed: 16 October 2018]

Abstracts
The author deals with the advantages and disadvantages of the modern system of public communication and the possibilities of its revamping. In this context he analyzes the consequences of the emergence and the impact of public relations as a skill whose goal is to establish and maintain good relationships between the subject and the publics surrounding it. He also underlines the positive effects of public relations regarding the democratization and the professionalization of the entire process of public communication. This role of public relations is particularly obvious in increasing understanding between groups and organizations, in communication management and in coordinating the private and the public principles of action.

Keywords
public communication; the media; public relations

Hrčak ID: 22859

URI
https://hrcak.srce.hr/22859

[croatian]

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