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AMERICAN NON-COMERCIAL RADIO: MAINSTREAM (PUBLIC) VS. COMMUNITY RADIO

Goran Ivanović

Puni tekst: hrvatski, pdf (189 KB) str. 63-73 preuzimanja: 656* citiraj
APA 6th Edition
Ivanović, G. (2000). Američki nekomercijalni radio: Mainstream (public) vs. Community radio. Medijska istraživanja, 6 (1), 63-73. Preuzeto s https://hrcak.srce.hr/23373
MLA 8th Edition
Ivanović, Goran. "Američki nekomercijalni radio: Mainstream (public) vs. Community radio." Medijska istraživanja, vol. 6, br. 1, 2000, str. 63-73. https://hrcak.srce.hr/23373. Citirano 28.09.2021.
Chicago 17th Edition
Ivanović, Goran. "Američki nekomercijalni radio: Mainstream (public) vs. Community radio." Medijska istraživanja 6, br. 1 (2000): 63-73. https://hrcak.srce.hr/23373
Harvard
Ivanović, G. (2000). 'Američki nekomercijalni radio: Mainstream (public) vs. Community radio', Medijska istraživanja, 6(1), str. 63-73. Preuzeto s: https://hrcak.srce.hr/23373 (Datum pristupa: 28.09.2021.)
Vancouver
Ivanović G. Američki nekomercijalni radio: Mainstream (public) vs. Community radio. Medijska istraživanja [Internet]. 2000 [pristupljeno 28.09.2021.];6(1):63-73. Dostupno na: https://hrcak.srce.hr/23373
IEEE
G. Ivanović, "Američki nekomercijalni radio: Mainstream (public) vs. Community radio", Medijska istraživanja, vol.6, br. 1, str. 63-73, 2000. [Online]. Dostupno na: https://hrcak.srce.hr/23373. [Citirano: 28.09.2021.]

Sažetak
The majority of the mass media in the USA are oligopolistic corporations, which
offer perspectives, priorities and presentation of reality that differ largely from the actual
situation in the community. The need to communicate in a community is totally
different from business perspectives and interests. As opposed to the commercial media,
profit should not dictate the programme of the non-commerical media, as it has
done during the last several years. In such circumstances we can clearly recognize a
progressive part of noncommercial radio in teh USA – community radio, which takes
on a different role from the American public radio broadcasting system and keeps the
democratic communications policy in a community alive despite the enormous pressure
from corporations.
The community radio in the USA gives the grassroots citizen easier access to the
station’s airwaves and resources and often involves the most disenfranchised segments
of the population. As a medium of the two-step democratic communication, the community
radio offers opposition to both the corporative (commercial) and public (state)
controlled media. Despite the critical difference between the mainstream “local” public
radio and the community radio, the latter still remains, by law, the marginal part of
the public radio system. We need to recognize its place as the third way of American
broadcasting.

Hrčak ID: 23373

URI
https://hrcak.srce.hr/23373

[hrvatski]

Posjeta: 1.143 *