hrcak mascot   Srce   HID

Izvorni znanstveni članak


Marko Sapunar ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Puni tekst: hrvatski, pdf (163 KB) str. 105-112 preuzimanja: 940* citiraj
APA 6th Edition
Sapunar, M. (2000). Novinarska retorika “Als ob”. Politička misao, 37 (4), 105-112. Preuzeto s
MLA 8th Edition
Sapunar, Marko. "Novinarska retorika “Als ob”." Politička misao, vol. 37, br. 4, 2000, str. 105-112. Citirano 07.12.2019.
Chicago 17th Edition
Sapunar, Marko. "Novinarska retorika “Als ob”." Politička misao 37, br. 4 (2000): 105-112.
Sapunar, M. (2000). 'Novinarska retorika “Als ob”', Politička misao, 37(4), str. 105-112. Preuzeto s: (Datum pristupa: 07.12.2019.)
Sapunar M. Novinarska retorika “Als ob”. Politička misao [Internet]. 2000 [pristupljeno 07.12.2019.];37(4):105-112. Dostupno na:
M. Sapunar, "Novinarska retorika “Als ob”", Politička misao, vol.37, br. 4, str. 105-112, 2000. [Online]. Dostupno na: [Citirano: 07.12.2019.]

The essay analyses and categorises rhetorical methods in destructive communication. Journalistic destructive rhetoric is mostly evident in the yellow press and political communication. Such rhetoric avoids argumentation and focuses on the satanization of individuals, ideas or things it wishes to discredit. According to the author, this type of rhetoric primarily ensues from the inability of a journalist to gain prominence in a more positive way, which represents a contemporary form of herostratism. Since contemporary media give journalists too much influence in society, some have tried to impose themselves in politics and society as the ultimate arbiters in deciding on what is right and what is not. The conclusion of this analysis is that this phenomenon ought to be studied by means of multilateral strategies; otherwise, the public cannot successfully cope with the negative consequences of this journalistic anomaly.

Hrčak ID: 26852



Posjeta: 1.394 *