hrcak mascot   Srce   HID

Izvorni znanstveni članak

POLITICAL MARKETING AND POLITICAL SYSTEM

Ivan Šiber ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Puni tekst: hrvatski, pdf (253 KB) str. 149-167 preuzimanja: 3.646* citiraj
APA 6th Edition
Šiber, I. (2000). Politički marketing i politički sustav. Politička misao, 37 (2), 149-167. Preuzeto s https://hrcak.srce.hr/27146
MLA 8th Edition
Šiber, Ivan. "Politički marketing i politički sustav." Politička misao, vol. 37, br. 2, 2000, str. 149-167. https://hrcak.srce.hr/27146. Citirano 07.12.2019.
Chicago 17th Edition
Šiber, Ivan. "Politički marketing i politički sustav." Politička misao 37, br. 2 (2000): 149-167. https://hrcak.srce.hr/27146
Harvard
Šiber, I. (2000). 'Politički marketing i politički sustav', Politička misao, 37(2), str. 149-167. Preuzeto s: https://hrcak.srce.hr/27146 (Datum pristupa: 07.12.2019.)
Vancouver
Šiber I. Politički marketing i politički sustav. Politička misao [Internet]. 2000 [pristupljeno 07.12.2019.];37(2):149-167. Dostupno na: https://hrcak.srce.hr/27146
IEEE
I. Šiber, "Politički marketing i politički sustav", Politička misao, vol.37, br. 2, str. 149-167, 2000. [Online]. Dostupno na: https://hrcak.srce.hr/27146. [Citirano: 07.12.2019.]

Sažetak
The author provides a definition of political marketing and hightlights its links with democratic polity, reviews the evolution of political marketing from the party to the marketing concept, looks into political marketing as a sort of construction of political reality and analyzes political marketing in Croatia. The author points out that political marketing is resisted by the very people who should make use of it, but that there are some objective circumstances which stand in its way, such as the lack of money, the undeveloped public electronic media, and the still predominantly traditional culture of the society, more inclined to oral communication.

Hrčak ID: 27146

URI
https://hrcak.srce.hr/27146

[hrvatski]

Posjeta: 5.336 *