Pregledni rad
Society and (or) Market – Sociological Conceptualisation of the Process of Society Marketisation
Krešimir PERAČKOVIĆ
; Institut društvenih znanosti Ivo Pilar, Zagreb
Sažetak
The main goal of this work was to theoretically conceptualise
the process of marketisation which designates the
transformation of society into a market economy and social
relations into market relations. The starting point is first the
comparative analysis of the definitions of the term market by
some classic authors (Smith, Marx, Weber, Durkheim and
Parsons), each of whom define it from their perspective as a
monetary mechanism of exchange in the economic sphere of
social activity. In the second chapter K. Polanyi's theory of
social transformation is presented, in which he is the first to
state that the principle of market self-regulation has become
the fundamental feature of modern society. Analysed in the
third chapter is the market economy society model of D.
Slater and F. Tonkiss, who claim that the process of
marketisation in the most developed countries has already
been completed and that today's society has already become
a market society. The paper also presents in short the theory
of marketing neglected in sociological literature, the main
concept of market economy as a rational system of research
and planning, which is currently not only applied in the
economy but also in politics and culture. A special chapter is
devoted to commodification, a process that concretises on a
micro level the goals of marketisation, implying the
transformation of nature, things, people, relations, meanings
and immaterial resources into market commodities. The
ultimate result of the marketisation and commmodification
processes in a market society becomes evident in Rifkin’s
ominous hypothesis that all human life has become an
experience to pay for, which is also the topic of the last
chapter.
Ključne riječi
marketisation; commodification; market society; market relations; market
Hrčak ID:
31146
URI
Datum izdavanja:
31.12.2008.
Posjeta: 4.267 *