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COMMERCIALIZATION OF RADIO – MARKET-BASED OR POLITICAL DECISION?

Marina Mučalo ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Puni tekst: hrvatski, pdf (236 KB) str. 228-244 preuzimanja: 923* citiraj
APA 6th Edition
Mučalo, M. (1999). Komercijalizacija radija – tržišna ili politička odluka?. Politička misao, 36 (1), 228-244. Preuzeto s https://hrcak.srce.hr/32074
MLA 8th Edition
Mučalo, Marina. "Komercijalizacija radija – tržišna ili politička odluka?." Politička misao, vol. 36, br. 1, 1999, str. 228-244. https://hrcak.srce.hr/32074. Citirano 27.01.2020.
Chicago 17th Edition
Mučalo, Marina. "Komercijalizacija radija – tržišna ili politička odluka?." Politička misao 36, br. 1 (1999): 228-244. https://hrcak.srce.hr/32074
Harvard
Mučalo, M. (1999). 'Komercijalizacija radija – tržišna ili politička odluka?', Politička misao, 36(1), str. 228-244. Preuzeto s: https://hrcak.srce.hr/32074 (Datum pristupa: 27.01.2020.)
Vancouver
Mučalo M. Komercijalizacija radija – tržišna ili politička odluka?. Politička misao [Internet]. 1999 [pristupljeno 27.01.2020.];36(1):228-244. Dostupno na: https://hrcak.srce.hr/32074
IEEE
M. Mučalo, "Komercijalizacija radija – tržišna ili politička odluka?", Politička misao, vol.36, br. 1, str. 228-244, 1999. [Online]. Dostupno na: https://hrcak.srce.hr/32074. [Citirano: 27.01.2020.]

Sažetak
Electronic media in many countries have from their inception been linked and defined with commercial content. However, together with the development of the system of commercial radio, democratic countries very soon began to build and/or revamp the alternative systems of public and/or uncommercial radio. The 1994 Croatian Law on telecommunications again allowed private ownership of electronic media and consequently the number of radio-stations doubled. There are 114 of them today (excluding Croatian Radio stations). However, the expected democratization of the media resulted only in an increase of commercial and entertaining broadcasts. The true role of the radio as a public media whose purpose is public dissemination of information has been replaced by a new (and profitable) role of public entertainer. Should radio be left there?

Hrčak ID: 32074

URI
https://hrcak.srce.hr/32074

[hrvatski]

Posjeta: 1.355 *