Izvorni znanstveni članak

The Cumulative Prospect Theory and Managerial Decision Making

Darko Tipurić orcid.org/0000-0001-8785-0179 ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Jasna Prester orcid.org/0000-0003-3027-841X ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Sažetak

Can managerial decision making be predicted? Why would we want to predict managerial decision making? Managerial job is largely that of making decisions. In order to be successful, those decisions have to be right. In this article authors investigate if the cumulative prospect theory is applicable to managerial decision making and describe some divergent views about the theory. They also explore risk perception under the influence of decision framing. Risk propensity too is explored as it is an alternative way of predicting decision-makers behaviour.

Ključne riječi

prospect theory; cumulative prospect theory; decision making

Hrčak ID:

35608

URI

https://hrcak.srce.hr/35608

Datum izdavanja:

1.5.2004.

Posjeta: 2.204 *