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Television, the Fragile Virtual Shelter?

Lilia Raycheva ; Associate Professor, Radio and TV Department, Faculty of Journalism and Mass Communication, St. Kliment Okhridski Sofia University

Puni tekst: engleski, pdf (180 KB) str. 81-102 preuzimanja: 826* citiraj
APA 6th Edition
Raycheva, L. (2009). Television, the Fragile Virtual Shelter?. Medijska istraživanja, 15 (2), 81-102. Preuzeto s
MLA 8th Edition
Raycheva, Lilia. "Television, the Fragile Virtual Shelter?." Medijska istraživanja, vol. 15, br. 2, 2009, str. 81-102. Citirano 28.09.2021.
Chicago 17th Edition
Raycheva, Lilia. "Television, the Fragile Virtual Shelter?." Medijska istraživanja 15, br. 2 (2009): 81-102.
Raycheva, L. (2009). 'Television, the Fragile Virtual Shelter?', Medijska istraživanja, 15(2), str. 81-102. Preuzeto s: (Datum pristupa: 28.09.2021.)
Raycheva L. Television, the Fragile Virtual Shelter?. Medijska istraživanja [Internet]. 2009 [pristupljeno 28.09.2021.];15(2):81-102. Dostupno na:
L. Raycheva, "Television, the Fragile Virtual Shelter?", Medijska istraživanja, vol.15, br. 2, str. 81-102, 2009. [Online]. Dostupno na: [Citirano: 28.09.2021.]

Nearly two decades of political, economic and social upheavals in Bulgaria
directly conditiones the profound changes in the TV system and the trends of
its development. Currently the number of the registered TV broadcasters in the
country exceeds 100 (among them four with national terrestrial coverage).
Bulgarian children spend on the average three hours a day watching television.
However, the approach of the Bulgarian television stations as a whole
towards the children’s audience is subordinated mainly to the entertainment
function. Television channels offer far less cognitive and educational issues. A
disturbing tendency is the limited production of quality children’s programs.
The technical methods for filtering TV programs with harmful contents are not
yet popular in the country and the culture of preventing the children from
harmful TV influence is still at an embryonic stage. In this situation of major
importance are the activities in the area of regulation and self-regulation, as
well as of citizens’ control on children’s TV programming.
The article examines the current developments of the Bulgarian national terrestrial
TV programming with respect to protection of minors from harmful
and inappropriate content. The analysis is linked to the media effects and especially
– to the public interest being served by TV performance. Regulatory
practices of the Bulgarian Council for Electronic Media are also examined, as
are their sources in the pan-European broadcasting media instruments such as
the European Convention on Transfrontier Television of the Council of Europe
and the Audiovisual Media Services Directive of the European Union as well
as on the international regulatory practices of European Platform of Regulatory

Ključne riječi
television; public interest; children; media policies; regulatory practices

Hrčak ID: 46042



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