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Organic food category research among leading food retailers in Croatia

Kristina Petljak   ORCID icon orcid.org/0000-0002-5785-1928 ; Ekonomski fakultet-Zagreb

Puni tekst: hrvatski, pdf (460 KB) str. 93-112 preuzimanja: 2.837* citiraj
APA 6th Edition
Petljak, K. (2010). Istraživanje kategorije ekoloških prehrambenih proizvoda među vodećim trgovcima hranom u Republici Hrvatskoj. Market-Tržište, 22 (1), 93-112. Preuzeto s https://hrcak.srce.hr/62117
MLA 8th Edition
Petljak, Kristina. "Istraživanje kategorije ekoloških prehrambenih proizvoda među vodećim trgovcima hranom u Republici Hrvatskoj." Market-Tržište, vol. 22, br. 1, 2010, str. 93-112. https://hrcak.srce.hr/62117. Citirano 28.11.2020.
Chicago 17th Edition
Petljak, Kristina. "Istraživanje kategorije ekoloških prehrambenih proizvoda među vodećim trgovcima hranom u Republici Hrvatskoj." Market-Tržište 22, br. 1 (2010): 93-112. https://hrcak.srce.hr/62117
Harvard
Petljak, K. (2010). 'Istraživanje kategorije ekoloških prehrambenih proizvoda među vodećim trgovcima hranom u Republici Hrvatskoj', Market-Tržište, 22(1), str. 93-112. Preuzeto s: https://hrcak.srce.hr/62117 (Datum pristupa: 28.11.2020.)
Vancouver
Petljak K. Istraživanje kategorije ekoloških prehrambenih proizvoda među vodećim trgovcima hranom u Republici Hrvatskoj. Market-Tržište [Internet]. 2010 [pristupljeno 28.11.2020.];22(1):93-112. Dostupno na: https://hrcak.srce.hr/62117
IEEE
K. Petljak, "Istraživanje kategorije ekoloških prehrambenih proizvoda među vodećim trgovcima hranom u Republici Hrvatskoj", Market-Tržište, vol.22, br. 1, str. 93-112, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/62117. [Citirano: 28.11.2020.]

Sažetak
In the last decade, the interest in organic agriculture has grown both within the scientific community and among general public. Organic agriculture is a new agricultural production system that tries to fully utilize farming potential and to satisfy all the social and economic needs while preserving the natural ecosystem and ensuring environmental protection. This paper gives a short overview of organic agriculture and organic food market development as well as an overview of the distribution channels for organic food in specific countries. The second part of the paper describes the research of the organic food category that was conducted on a sample of leading food retailers in the Republic of Croatia. Based on the methodology applied, it is determined that organic food is sold in Croatian supermarkets and hypermarkets. However, leading food retailers keep mostly imported organic food products. The results of the research imply that both the organic food sales volume and sales income grew in 2008 in respect to the previous year. Despite its limitations (primarily the small sample), the research is the first of its kind to have been conducted in Croatia and lays the groundwork for future research of the organic food and for a possible deeper analysis of this market.

Ključne riječi
organic agriculture; organic food products; retailing; leading food retailers; Republic of Croatia

Hrčak ID: 62117

URI
https://hrcak.srce.hr/62117

[hrvatski]

Posjeta: 3.793 *