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Online privacy: overview and preliminary research

Renata Mekovec   ORCID icon orcid.org/0000-0003-1107-4796 ; Faculty of Organization and Informatics, University of Zagreb, Varaždin, Croatia

Puni tekst: engleski, pdf (205 KB) str. 195-209 preuzimanja: 615* citiraj
APA 6th Edition
Mekovec, R. (2010). Online privacy: overview and preliminary research. Journal of Information and Organizational Sciences, 34 (2), 195-209. Preuzeto s https://hrcak.srce.hr/62246
MLA 8th Edition
Mekovec, Renata. "Online privacy: overview and preliminary research." Journal of Information and Organizational Sciences, vol. 34, br. 2, 2010, str. 195-209. https://hrcak.srce.hr/62246. Citirano 17.10.2019.
Chicago 17th Edition
Mekovec, Renata. "Online privacy: overview and preliminary research." Journal of Information and Organizational Sciences 34, br. 2 (2010): 195-209. https://hrcak.srce.hr/62246
Harvard
Mekovec, R. (2010). 'Online privacy: overview and preliminary research', Journal of Information and Organizational Sciences, 34(2), str. 195-209. Preuzeto s: https://hrcak.srce.hr/62246 (Datum pristupa: 17.10.2019.)
Vancouver
Mekovec R. Online privacy: overview and preliminary research. Journal of Information and Organizational Sciences [Internet]. 2010 [pristupljeno 17.10.2019.];34(2):195-209. Dostupno na: https://hrcak.srce.hr/62246
IEEE
R. Mekovec, "Online privacy: overview and preliminary research", Journal of Information and Organizational Sciences, vol.34, br. 2, str. 195-209, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/62246. [Citirano: 17.10.2019.]

Sažetak
Over the last decade using the Internet for online shopping, information browsing and searching as well as for online communication has become part of everyday life. Although the Internet technology has a lot of benefits for users, one of the most important disadvantages is related to the increasing capacity for users’ online activity surveillance. However, the users are increasingly becoming aware of online surveillance methods, which results in their increased concern for privacy protection. Numerous factors influence the way in which individuals perceive the level of privacy protection when they are online. This article provides a review of factors that influence the privacy perception of Internet users. Previous online privacy research related to e-business was predominantly focused on the dimension of information privacy and concerned with the way users’ personal information is collected, saved and used by an online company. This article’s main aim is to provide an overview of numerous Internet users’ privacy perception elements across various privacy dimensions as well as their potential categorization. In addition, considering that e-banking and online shopping are one of the most widely used e-services, an examination of online privacy perception of e-banking/online shopping users was performed.

Ključne riječi
online privacy; privacy perception; e-banking; online shopping

Hrčak ID: 62246

URI
https://hrcak.srce.hr/62246

Posjeta: 970 *