hrcak mascot   Srce   HID

Publication date: August 2017

Published on HRČAK: 17 September 2018
Table of contents Full text
OPINION LEADERS - OPPORTUNITY OR THREAT FOR THE COMPANY? (str.3-9) englishpdf 310 KB
Dražen Marić, Ružica Kovač Žnideršić, Aleksandar Grubor
Original scientific paper
 
APPLICATION OF MARKETING STRATEGY FOR CREATION OF COMPETITIVE OFFER FOR RIVER CRUISE (str.10-17) englishpdf 355 KB
Drago Ružić, Irena Bosnić, Marija Zdunic Borota
Preliminary communication
 
CUSTOMER PERCEPTION OF GUERILLA MARKETING (str.18-24) englishpdf 279 KB
Antonija Milak, Damir Dobrinić
Preliminary communication
 
TENSIONS IN CORPORATE CREATIVITY (str.25-30) englishpdf 383 KB
Carsten Deckert
Preliminary communication
 
THE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN CROATIAN NORTHERN REGION (str.31-37) englishpdf 322 KB
Kristian tančin, Iva Gregurec
Preliminary communication
 
CORRELATION BETWEEN THE TOOLS AND DEVELOPMENT PROCESS AND THE PRODUCTION PROCESS IN SMEs (str.38-43) englishpdf 296 KB
Mateja Karničar Šenk, Matjaž Roblek
Original scientific paper
 
#INSTAFOOD – A FIRST INVESTIGATION OF THE “SOCIAL EATER” ON INSTAGRAM (str.44-51) englishpdf 412 KB
Christoph Willers, Sophia Schmidt
Original scientific paper
 
THE PERCEIVED BUSINESS VALUE OF SOCIAL MEDIA AT WORK (str.52-59) englishpdf 419 KB
Liana Razmerita, Kathrin Kirchner, Pia Nielsen
Original scientific paper
 
DETERMINANTS OF MOBILE INTERNET USAGE AND OPPORTUNITIES FOR M-MARKETING AMONG YOUTH IN THE REPUBLIC OF MACEDONIA (str.60-66) englishpdf 318 KB
Kalina Trenevska Blagoeva, Marina Mijoska
Original scientific paper
 
CONSUMER KNOWLEDGE ABOUT FOOD LABELLING IN SLOVAKIA (str.67-75) englishpdf 488 KB
Ferdinand Daňo, Paulína Krnáčová
Preliminary communication
 
OPENNESS AND DESIGN PRACTICES IN ACADEMIC LIBRARIES (str.76-83) englishpdf 321 KB
Andrea Gasparini, Alma Leora Culén
Preliminary communication
 
IDENTIFICATION AND USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE PROMOTION OF CROATIAN TOURISM (str.84-90) englishpdf 243 KB
Ivan Kelić, Antun Biloš, Marin Pucar
Preliminary communication
 
Visits: 2.285 *