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E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion

Andriela Vitić-Ćetković ; University of Montenegro, Faculty of Tourism and Hotel Management, Stari grad 320, 85 330 Kotor, Montenegro
Sanja Bauk ; University of Montenegro, Faculty of Maritime StudiesDobrota 36, 85330 Kotor, Montenegro

Puni tekst: engleski, PDF (922 KB) str. 83-93 preuzimanja: 456* citiraj
APA 6th Edition
Vitić-Ćetković, A. i Bauk, S. (2014). E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion. Promet - Traffic&Transportation, 26 (1), 83-93. Preuzeto s https://hrcak.srce.hr/124143
MLA 8th Edition
Vitić-Ćetković, Andriela i Sanja Bauk. "E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion." Promet - Traffic&Transportation, vol. 26, br. 1, 2014, str. 83-93. https://hrcak.srce.hr/124143. Citirano 12.12.2019.
Chicago 17th Edition
Vitić-Ćetković, Andriela i Sanja Bauk. "E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion." Promet - Traffic&Transportation 26, br. 1 (2014): 83-93. https://hrcak.srce.hr/124143
Harvard
Vitić-Ćetković, A., i Bauk, S. (2014). 'E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion', Promet - Traffic&Transportation, 26(1), str. 83-93. Preuzeto s: https://hrcak.srce.hr/124143 (Datum pristupa: 12.12.2019.)
Vancouver
Vitić-Ćetković A, Bauk S. E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion. Promet - Traffic&Transportation [Internet]. 2014 [pristupljeno 12.12.2019.];26(1):83-93. Dostupno na: https://hrcak.srce.hr/124143
IEEE
A. Vitić-Ćetković i S. Bauk, "E-Services and Positioning of Passenger Ports in the Context of Cruise Tourism Promotion", Promet - Traffic&Transportation, vol.26, br. 1, str. 83-93, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/124143. [Citirano: 12.12.2019.]

Sažetak

The paper positions the passenger sea ports in the context of cruise tourism on the basis of e-services they offer. The e-services of eleven passenger ports are categorized and then quantitatively evaluated by binary and ranking approaches. In general, the port e-services might be categorized according to their functionality as navigational, ship and passenger-related ones, logistics, business, marketing, entertainment, security, safety, environmental, etc. These services can be bidirectional informational and/or transactional. In this paper, only those port e-services related directly to the passengers’ needs, within the frame of cruise tourism, are taken into consideration and categorized as core, or as value-added ones, and as informational and/or transactional ones. Then, each of them is assigned an appropriate binary value (0/1), depending on whether the considered passenger port offers the related e-service or not. These values are employed in the evaluation of the analyzed passenger port e-services offered, and as a base for their positioning. The appropriate weights coefficients, obtained by ranking (Saaty method), were used in the process of the considered port final positioning on the cruise tourism e-market. Some additional analyses and recommendations in the direction of further positioning and promotion of the port of Kotor (Montenegro), as rising cruise tourism port (destination), are given as well.

Ključne riječi
cruise tourism; cruise port’s positioning; e-services; Saaty method; service marketing

Hrčak ID: 124143

URI
https://hrcak.srce.hr/124143

Posjeta: 688 *