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Repurchase intentions in a retail store - exploring the impact of colours

Anja Varga
Jasmina Dlačić   ORCID icon orcid.org/0000-0002-3592-1876 ; University of Rijeka, Faculty of Economics, Rijeka, Croatia
Maja Vujičić ; University of Rijeka, Faculty of Economics, Rijeka, Croatia

Puni tekst: engleski, pdf (180 KB) str. 229-244 preuzimanja: 4.364* citiraj
APA 6th Edition
Varga, A., Dlačić, J. i Vujičić, M. (2014). Repurchase intentions in a retail store - exploring the impact of colours. Ekonomski vjesnik, XXVII (2), 229-244. Preuzeto s https://hrcak.srce.hr/132828
MLA 8th Edition
Varga, Anja, et al. "Repurchase intentions in a retail store - exploring the impact of colours." Ekonomski vjesnik, vol. XXVII, br. 2, 2014, str. 229-244. https://hrcak.srce.hr/132828. Citirano 18.08.2019.
Chicago 17th Edition
Varga, Anja, Jasmina Dlačić i Maja Vujičić. "Repurchase intentions in a retail store - exploring the impact of colours." Ekonomski vjesnik XXVII, br. 2 (2014): 229-244. https://hrcak.srce.hr/132828
Harvard
Varga, A., Dlačić, J., i Vujičić, M. (2014). 'Repurchase intentions in a retail store - exploring the impact of colours', Ekonomski vjesnik, XXVII(2), str. 229-244. Preuzeto s: https://hrcak.srce.hr/132828 (Datum pristupa: 18.08.2019.)
Vancouver
Varga A, Dlačić J, Vujičić M. Repurchase intentions in a retail store - exploring the impact of colours. Ekonomski vjesnik [Internet]. 2014 [pristupljeno 18.08.2019.];XXVII(2):229-244. Dostupno na: https://hrcak.srce.hr/132828
IEEE
A. Varga, J. Dlačić i M. Vujičić, "Repurchase intentions in a retail store - exploring the impact of colours", Ekonomski vjesnik, vol.XXVII, br. 2, str. 229-244, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/132828. [Citirano: 18.08.2019.]

Sažetak
The purpose of the paper is to explore the elements that influence customer loyalty in different dominant
colour environments in a retail store that sells groceries. The paper explores the relationship between customer
satisfaction, exploring the store environment, communications with sales personnel and repurchase
intentions in different colour environments. Furthermore, it explores the gender impact on creating customer
loyalty in warm, cool and neutral colour environments. Empirical research is conducted using three
different colour environments in a retail store that sells groceries. Based on research findings, exploring
store environment is found to be the most influential element that boosts repurchase intentions. Gender
stimulated differences are also found. For women, in warm, cool and neutral colour environment the dominant
influence on repurchase intentions is exploring the store environment. For men, in both warm and
cool colour environment communication with sales personnel influences their repurchase intentions. The
research contributes to the existing body of knowledge on the influence of colours on repurchase intentions
in the context of South-East European culture. Managerial implications are offered and suggestions
for further research provided.

Ključne riječi
retail store; colour; store environment; repurchase intentions

Hrčak ID: 132828

URI
https://hrcak.srce.hr/132828

Posjeta: 4.734 *