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Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development

Regina Moczadlo ; Pforzheim University, Business School, Pforzeim, Njemačka
Harald Strotmann ; Pforzheim University, Business School, Pforzeim, Njemačka
Jürgen Volkert ; Pforzheim University, Business School, Pforzeim, Njemačka

Puni tekst: engleski pdf 233 Kb

str. 327-340

preuzimanja: 1.344



Bayer CropScience is carrying out a Model Village Project (MVP) in rural India as part of their supply chain
management and their corporate social responsibility activities. The MVP includes actions related to future
business cases and higher competitiveness as well as philanthropic activities. The preparation of future
business case actions aims at creating prerequisites for win-win-situations. In the long run, these prerequisites,
such as long-term business relations with suppliers based on trust from both sides, can lead to a
higher competitiveness of the whole supply chain and simultaneously improve human development. The
impacts on the latter are evaluated using the capability approach (CA) developed by Amartya Sen (2000,
c1999). The case of the MVP indicates the potential of companies to contribute to human development on
a strategic win-win basis. Actions have to be distinguished based on the living and financial conditions different
supplier groups face. In the future, the MVP aims at assessing whether and how MNCs may be able
to combine competitive enhancement with human development, provided that potential corporate risks for
the villagers’ human development are also taken into account.

Ključne riječi

Competitiveness, social supply chain management, corporate social responsibility, human development and capability approach, rural India

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