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Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development

Regina Moczadlo ; Pforzheim University, Business School, Pforzeim, Germany
Harald Strotmann ; Pforzheim University, Business School, Pforzeim, Germany
Jürgen Volkert ; Pforzheim University, Business School, Pforzeim, Germany

Puni tekst: engleski, pdf (233 KB) str. 327-340 preuzimanja: 848* citiraj
APA 6th Edition
Moczadlo, R., Strotmann, H. i Volkert, J. (2014). Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development. Ekonomski vjesnik, XXVII (2), 327-340. Preuzeto s https://hrcak.srce.hr/132840
MLA 8th Edition
Moczadlo, Regina, et al. "Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development." Ekonomski vjesnik, vol. XXVII, br. 2, 2014, str. 327-340. https://hrcak.srce.hr/132840. Citirano 19.08.2019.
Chicago 17th Edition
Moczadlo, Regina, Harald Strotmann i Jürgen Volkert. "Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development." Ekonomski vjesnik XXVII, br. 2 (2014): 327-340. https://hrcak.srce.hr/132840
Harvard
Moczadlo, R., Strotmann, H., i Volkert, J. (2014). 'Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development', Ekonomski vjesnik, XXVII(2), str. 327-340. Preuzeto s: https://hrcak.srce.hr/132840 (Datum pristupa: 19.08.2019.)
Vancouver
Moczadlo R, Strotmann H, Volkert J. Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development. Ekonomski vjesnik [Internet]. 2014 [pristupljeno 19.08.2019.];XXVII(2):327-340. Dostupno na: https://hrcak.srce.hr/132840
IEEE
R. Moczadlo, H. Strotmann i J. Volkert, "Bayer CropScience model village project: Contributions to agricultural suppliers’ competitiveness and human development", Ekonomski vjesnik, vol.XXVII, br. 2, str. 327-340, 2014. [Online]. Dostupno na: https://hrcak.srce.hr/132840. [Citirano: 19.08.2019.]

Sažetak
Bayer CropScience is carrying out a Model Village Project (MVP) in rural India as part of their supply chain
management and their corporate social responsibility activities. The MVP includes actions related to future
business cases and higher competitiveness as well as philanthropic activities. The preparation of future
business case actions aims at creating prerequisites for win-win-situations. In the long run, these prerequisites,
such as long-term business relations with suppliers based on trust from both sides, can lead to a
higher competitiveness of the whole supply chain and simultaneously improve human development. The
impacts on the latter are evaluated using the capability approach (CA) developed by Amartya Sen (2000,
c1999). The case of the MVP indicates the potential of companies to contribute to human development on
a strategic win-win basis. Actions have to be distinguished based on the living and financial conditions different
supplier groups face. In the future, the MVP aims at assessing whether and how MNCs may be able
to combine competitive enhancement with human development, provided that potential corporate risks for
the villagers’ human development are also taken into account.

Ključne riječi
Competitiveness; social supply chain management; corporate social responsibility; human development and capability approach; rural India

Hrčak ID: 132840

URI
https://hrcak.srce.hr/132840

Posjeta: 987 *