Izvorni znanstveni članak
https://doi.org/10.17535/crorr.2015.0020
Cost-benefit analysis of the ATM automatic deposit service
Ivica Županović
; Splitska banka Societe Generale Group, Split, Hrvatska
Marko Hell
; Ekonomski fakultet, Sveučilište u Splitu, Split, Hrvatska
Dino Pavlić
; Ekonomski fakultet, Sveučilište u Splitu, Split, Hrvatska
Sažetak
Bankers and other financial experts have analyzed the value of automated teller machines (ATM) in terms of growing consumer demand, rising costs of technology development, decreasing profitability and market share. This paper presents a step-by-step cost-benefit analysis of the ATM automatic deposit service. The first step is to determine user attitudes towards using ATM automatic deposit service by using the Technology Acceptance Model (TAM). The second step is to determine location priorities for ATMs that provide automatic deposit services using the Analytic Hierarchy Process (AHP) model. The results of the previous steps enable a highly efficient application of cost-benefit analysis for evaluating costs and benefits of automatic deposit services. To understand fully the proposed procedure outside of theoretical terms, a real-world application of a case study is conducted.
Ključne riječi
automatic deposit service; ATM; Technology Acceptance Model; Analytic Hierarchy Process; cost-benefit analysis
Hrčak ID:
138612
URI
Datum izdavanja:
30.3.2015.
Posjeta: 5.993 *