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Influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa

Oswald Mhlanga ; Walter Sisulu University, East London, South Africa
Zorada Hattingh ; Central University of Technology, Free State, Bloemfontein, South Africa
Hermanus Johannes Moolman ; University of the Free State, Department of Mercantile Law, South Africa

Puni tekst: engleski, pdf (157 KB) str. 143-160 preuzimanja: 1.197* citiraj
APA 6th Edition
Mhlanga, O., Hattingh, Z. i Moolman, H.J. (2015). Influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa. Tourism: An International Interdisciplinary Journal, 63 (2), 143-160. Preuzeto s https://hrcak.srce.hr/139574
MLA 8th Edition
Mhlanga, Oswald, et al. "Influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa." Tourism: An International Interdisciplinary Journal, vol. 63, br. 2, 2015, str. 143-160. https://hrcak.srce.hr/139574. Citirano 11.08.2020.
Chicago 17th Edition
Mhlanga, Oswald, Zorada Hattingh i Hermanus Johannes Moolman. "Influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa." Tourism: An International Interdisciplinary Journal 63, br. 2 (2015): 143-160. https://hrcak.srce.hr/139574
Harvard
Mhlanga, O., Hattingh, Z., i Moolman, H.J. (2015). 'Influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa', Tourism: An International Interdisciplinary Journal, 63(2), str. 143-160. Preuzeto s: https://hrcak.srce.hr/139574 (Datum pristupa: 11.08.2020.)
Vancouver
Mhlanga O, Hattingh Z, Moolman HJ. Influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa. Tourism: An International Interdisciplinary Journal [Internet]. 2015 [pristupljeno 11.08.2020.];63(2):143-160. Dostupno na: https://hrcak.srce.hr/139574
IEEE
O. Mhlanga, Z. Hattingh i H.J. Moolman, "Influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa", Tourism: An International Interdisciplinary Journal, vol.63, br. 2, str. 143-160, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/139574. [Citirano: 11.08.2020.]

Sažetak
The purpose of this article was to determine the influence of demographic variables on customers’ experiences in formal full-service restaurants in Port Elizabeth, South Africa. The questionnaires were distributed at selected formal full-service restaurants, and a total of 400 questionnaires were included in the statistical analysis. The data analysis consisted of the experiences of respondents with different demographic variables, one-way analysis of variance (ANOVA) and t-tests. The results indicated that on a 5 point Likert scale, respondents’ mean experience scores varied between 3.84 and 4.53. Customers of different genders rated experiences of service significantly differently (p<0.05). Customers from different age groups rated their experiences of food and beverage, service and overall experiences significantly differently (p<0.05). Customers from different monthly income groups rated their experiences of food and beverage, service and overall experiences significantly different (p<0.05). Customers with different levels of education rated their experiences for food and beverage, service and overall experiences significantly different (p<0.05). Consequently, the experiences of customers for food and beverages and service were influenced by their gender, age, monthly income and level of education. Formal full-service restaurateurs should therefore focus on customers’ gender, age, monthly income and level of education in order to improve customer experiences and gain a competitive advantage over other restaurant categories.

Ključne riječi
customers; demographic variables; experiences; formal full-service restaurants; South Africa

Hrčak ID: 139574

URI
https://hrcak.srce.hr/139574

Posjeta: 1.591 *