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COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE

Zdravko Tolušić ; Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia
Ivana Srb
Marija Tolušić ; Josip Juraj Strossmayer University of Osijek, Department of Cultural studies, Osijek, Croatia

Puni tekst: engleski, pdf (186 KB) str. 379-391 preuzimanja: 315* citiraj
APA 6th Edition
Tolušić, Z., Srb, I. i Tolušić, M. (2015). COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE. Ekonomski vjesnik, 28 (2), 379-391. Preuzeto s https://hrcak.srce.hr/150377
MLA 8th Edition
Tolušić, Zdravko, et al. "COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE." Ekonomski vjesnik, vol. 28, br. 2, 2015, str. 379-391. https://hrcak.srce.hr/150377. Citirano 05.12.2021.
Chicago 17th Edition
Tolušić, Zdravko, Ivana Srb i Marija Tolušić. "COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE." Ekonomski vjesnik 28, br. 2 (2015): 379-391. https://hrcak.srce.hr/150377
Harvard
Tolušić, Z., Srb, I., i Tolušić, M. (2015). 'COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE', Ekonomski vjesnik, 28(2), str. 379-391. Preuzeto s: https://hrcak.srce.hr/150377 (Datum pristupa: 05.12.2021.)
Vancouver
Tolušić Z, Srb I, Tolušić M. COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE. Ekonomski vjesnik [Internet]. 2015 [pristupljeno 05.12.2021.];28(2):379-391. Dostupno na: https://hrcak.srce.hr/150377
IEEE
Z. Tolušić, I. Srb i M. Tolušić, "COMPARISON OF PERCEPTION OF PRIVATE LABELS BETWEEN STUDENTS STUDYING IN THEIR PLACE OF RESIDENCE AND STUDENTS STUDYING OUTSIDE THEIR PLACE OF RESIDENCE", Ekonomski vjesnik, vol.28, br. 2, str. 379-391, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/150377. [Citirano: 05.12.2021.]

Sažetak
In order to be more successful and achieve higher profits, supermarket chains have recognized and used the possibility of creating their own brands. Creating private labels, modeled after manufacturer’s products, enables differentiation from competitors, market competition, sales growth by accumulating new buyers and gaining their loyalty. In recent years, the trend of private label consumption in the Republic of Croatia has grown and positive perception has been created. Apart from lower price, which has been the most significant advantage, buyers’ perception has lately been focused on the benefit with regard to their investment. As the private label is bought by various consumer categories, this paper focuses on the segment of students. The aim of this paper is to research how a place of study in relation to the place of residence of students has an impact on the perception of private labels. The primary research was conducted on two groups, namely students studying outside their place of residence and students studying in their place of residence aged from 18 to 26. Furthermore, the study analyzes students’ shopping habits, the influence of other individuals on students in the final decision on buying as well as preferences of the respondents to a particular private label.

Ključne riječi
Private label; students; buying habits; making the final purchase decision

Hrčak ID: 150377

URI
https://hrcak.srce.hr/150377

Posjeta: 511 *