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INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS

Nikolina Koporčić   ORCID icon orcid.org/0000-0001-5050-3819 ; Åbo Akademi University School of Business and Economics, Turku, Finland
Zdravko Tolušić ; Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia
Zrinka Tolušić ; Josip Juraj Strossmayer University of Osijek, Faculty of Agriculture in Osijek, Osijek, Croatia

Puni tekst: engleski, pdf (169 KB) str. 523-533 preuzimanja: 877* citiraj
APA 6th Edition
Koporčić, N., Tolušić, Z. i Tolušić, Z. (2015). INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS. Ekonomski vjesnik, 28 (2), 523-533. Preuzeto s https://hrcak.srce.hr/150386
MLA 8th Edition
Koporčić, Nikolina, et al. "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS." Ekonomski vjesnik, vol. 28, br. 2, 2015, str. 523-533. https://hrcak.srce.hr/150386. Citirano 22.11.2019.
Chicago 17th Edition
Koporčić, Nikolina, Zdravko Tolušić i Zrinka Tolušić. "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS." Ekonomski vjesnik 28, br. 2 (2015): 523-533. https://hrcak.srce.hr/150386
Harvard
Koporčić, N., Tolušić, Z., i Tolušić, Z. (2015). 'INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS', Ekonomski vjesnik, 28(2), str. 523-533. Preuzeto s: https://hrcak.srce.hr/150386 (Datum pristupa: 22.11.2019.)
Vancouver
Koporčić N, Tolušić Z, Tolušić Z. INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS. Ekonomski vjesnik [Internet]. 2015 [pristupljeno 22.11.2019.];28(2):523-533. Dostupno na: https://hrcak.srce.hr/150386
IEEE
N. Koporčić, Z. Tolušić i Z. Tolušić, "INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS", Ekonomski vjesnik, vol.28, br. 2, str. 523-533, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/150386. [Citirano: 22.11.2019.]

Sažetak
Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole.
However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market.
In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice.

Ključne riječi
Neoliberalism; crises; the interaction approach; competition; cooperation; business relationships

Hrčak ID: 150386

URI
https://hrcak.srce.hr/150386

Posjeta: 956 *