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Global Challenge: The (Im)possibilities of Transcultural Imagology

Zrinka Blažević orcid id ; Filozofski fakultet Sveučilišta u Zagrebu

Puni tekst: engleski pdf 86 Kb

str. 355-367

preuzimanja: 824



Drawing upon transcultural theories (Welsch), praxeological cultural
analysis (De Certeau, Reckwitz) and actor network theory (Latour), this
paper examines theoretical and methodological possibilities for creating
a transcultural imagology. Its main objective is to conceive a transcultural comparative semantics appropriate for interpretative analysis of textual, visual, mental and embodied images. In this manner, transcultural imagology might meet the challenge of global cultural hybridity: to recognize complex strategies of image production and dissemination through the rhizomatic structure of global cultural networks, as well as the silent and invisible tactics of their productive consumption.

Ključne riječi

globalization, culture, image, transcultural imagology

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